# Uptika: See where you stand. Know the next move. > Uptika is an ASO and store-intelligence tool for the App Store and Google Play. Uptika reads your keyword ranks, rival moves and chart positions on the App Store and Google Play from the stores themselves, every day, and tells you the next fix in one ping each morning. ## What is Uptika? Uptika is an ASO and store-intelligence tool for the App Store and Google Play: it reads your app's position for every tracked keyword from real search results every day, logs your rivals' listing changes and turns the findings into a short list of next steps. - **2 stores**: App Store and Google Play, one dashboard - **Top 200**: Depth read for every App Store keyword - **Top 30**: Search results for every Google Play keyword - **Every day**: Ranks, charts, rival pages. No guessing. ## Six groups, twenty-one features, one panel. From keywords to rivals, from the product page to ads: each group has its page, each feature its own detail. ### Keywords Where you rank for each search, and which keyword to go after next. - [Keyword radar](https://uptika.app/en/product/keyword-radar): Real rank daily: top 200 / top 30 - [Keyword hunt](https://uptika.app/en/product/keyword-hunt): Searches your rivals win - [Keyword field builder](https://uptika.app/en/product/keyword-field): Pack the App Store keyword field ### Product page Write copy within the limits, see how it looks in search, audit it. - [Copy workshop](https://uptika.app/en/product/copy-workshop): Titles and texts within the limits - [Search mirror and screenshots](https://uptika.app/en/product/search-mirror): How you look in search results - [Listing audit](https://uptika.app/en/product/listing-audit): Character limits and rejection risk - [Localization](https://uptika.app/en/product/localization): Languages your page is missing - [Reviews and insights](https://uptika.app/en/product/reviews): Recurring complaints and requests ### Rivals What your rivals changed, and who leads on the keywords you share. - [Competitor tracking](https://uptika.app/en/product/competitor-tracking): Your rivals in one table - [Head to head](https://uptika.app/en/product/head-to-head): Who leads on shared keywords - [Rival log](https://uptika.app/en/product/rival-log): What a rival changed, and what followed ### Visibility How visible you are in search, in the charts and in AI answers. - [Visibility score](https://uptika.app/en/product/visibility): One popularity-weighted score - [AI echo](https://uptika.app/en/product/ai-echo): Your name in AI answers - [App dossier](https://uptika.app/en/product/app-dossier): A dossier on any app ### Score and report The nine-part ASO score and an Uptika report you can take anywhere. - [ASO score and AI insights](https://uptika.app/en/product/aso-score): Nine parts, one 0–100 - [Uptika report](https://uptika.app/en/product/uptika-report): PDF, share card and badge ### Growth A ping every morning, a to-do list, ads and connections. - [Daily ping](https://uptika.app/en/product/daily-ping): Whatever changed, every morning - [Playbook](https://uptika.app/en/product/playbook): A do-today list, a weekly report - [Apple Ads](https://uptika.app/en/product/apple-ads): Ads and organic rank side by side - [Alerts and team](https://uptika.app/en/product/alerts-and-team): Slack, Discord, Telegram, webhook - [API and MCP](https://uptika.app/en/product/api-and-mcp): Your numbers inside your assistant ## How does Uptika work? You drop one store link: Uptika runs a first scan, then sends you a ping every morning. No setup, no code, no SDK. 1. **Drop the link**: An App Store or Google Play link. Uptika finds your app, its category and the countries you are live in. 2. **First scan**: The keywords you show up for, the apps ranked around you and the charts you are on, mapped in minutes. 3. **A ping every morning**: Ranks, charts, rival pages and reviews are read again every day; whatever changed reaches you in the morning, with the fix. ## For whom, with which priority? - [Indie developers](https://uptika.app/en/solutions/indie-developers): One person, two stores - [Game studios](https://uptika.app/en/solutions/game-studios): Charts, screenshots, reviews - [Subscription apps](https://uptika.app/en/solutions/subscription-apps): Listing, reviews and ads together - [Agencies](https://uptika.app/en/solutions/agencies): Many clients, reports in your name - [Growth and marketing teams](https://uptika.app/en/solutions/growth-teams): Ads and organic in one table - [Going global](https://uptika.app/en/solutions/going-global): Each country's own keywords ## Knowing your category's rules. - [Games](https://uptika.app/en/categories/games) - [Health & fitness](https://uptika.app/en/categories/health-and-fitness) - [Education](https://uptika.app/en/categories/education) - [Finance](https://uptika.app/en/categories/finance) - [Social & dating](https://uptika.app/en/categories/social-and-dating) - [Productivity](https://uptika.app/en/categories/productivity) - [Photo & video](https://uptika.app/en/categories/photo-and-video) - [Travel](https://uptika.app/en/categories/travel) - [Shopping](https://uptika.app/en/categories/shopping) - [Lifestyle](https://uptika.app/en/categories/lifestyle) - [Music](https://uptika.app/en/categories/music) - [News](https://uptika.app/en/categories/news) - [Food & drink](https://uptika.app/en/categories/food-and-drink) ## Measure without signing in. - [Listing X-Ray](https://uptika.app/en/tools/listing-x-ray): Holds a store listing's searchable fields against the store's own suggestions and the category's top 10. - [Keyword Atlas](https://uptika.app/en/tools/keyword-atlas): Measures one search term in up to 10 countries on both stores: popularity, difficulty and each market's top 3 apps in one table. - [Metadata Linter](https://uptika.app/en/tools/metadata-linter): Paste your store text: limits, repeats, singular/plural waste and policy risks, instantly, in your browser. - [One-Star Reasons](https://uptika.app/en/tools/one-star-reasons): Sorts an app's recent 1-2★ reviews by reason: crashes, ads, price, login, speed, with the version gap. - [Chart Movers](https://uptika.app/en/tools/chart-movers): Daily: a category's top 10 in a country, the climbers, new entrants and apps launched in the last 90 days. ## What does Uptika measure, and how often? Uptika reads the stores' public search results, charts and app pages on a fixed schedule; a reading that fails stays empty instead of being filled with a guess. | Measurement | Source | Depth | How often | | --- | --- | --- | --- | | Keyword rank · App Store | iTunes Search API, search order | First 200 results | Daily | | Keyword rank · Google Play | Public Google Play search page | First page, about 30 | Daily | | Popularity 1–100 | The store's own autocomplete | App Store 10, Play 5 suggestions | Every 7 days | | Difficulty 1–100 | Rating counts and titles of the top 10 | Top 10 | Daily | | Category charts | App Store RSS, Google Play top charts | App Store 100, Play 200 | Every 3 hours | | Rival listings | App Store and Google Play app pages | Title, text, icon, screenshots, version, price | Daily | | Reviews | App Store review RSS, Google Play reviews | Newest first | Every 6 hours | ### How is the ASO score calculated? From nine parts: search visibility 20%, keyword coverage 15%, metadata efficiency 15%, 7-day movement 10%, competitive strength 10%, listing conversion 10%, ratings and reviews 10%, freshness 5%, localization 5%. A part without data is left out; it never counts as zero. [Read the full methodology](https://uptika.app/en/guides/methodology.md) ## Your numbers, inside your AI assistant. Every number in the dashboard is in the REST API. With the MCP server, Claude and other MCP clients read your ranks, rivals and ad data directly. ## How is Uptika different? Uptika does not stop at the numbers: it tells you what to do next, with your own keywords and figures. | | By hand | Typical ASO tool | Uptika | | --- | --- | --- | --- | | Output | A spreadsheet you keep | Charts and tables | Charts, tables and a “do this today” list | | Rank checks | One search at a time on your phone, personalised | Automatic | Daily: top 200 on the App Store, top 30 on Google Play | | Advice | Your own guess | Generic tips | Your keyword, your numbers, a concrete finding | | Ads | In another dashboard | In a separate tool | Ad spend and organic rank in one table, keyword by keyword | | Missing data | A skipped day is lost | Often filled with estimates | Unread days stay empty, estimates are labeled | | AI | Copy and paste by hand | A separate chat, no context | A ready prompt with real numbers on every page | | Data access | Your own sheet | Stays in the dashboard | API, MCP, alert channels, exports | ## How much does Uptika cost? Uptika has a free-forever plan for 1 app, 1 storefront and 10 keywords. Paid plans start at $29 a month, and you can try Growth free for 7 days, no card needed. - **Free**: $0 · The basics for one app, for as long as you like. - **Starter**: $29/mo · Two apps, alerts and exports. - **Growth**: $79/mo · A few apps, a team, the API and MCP. - **Portfolio**: $249/mo · Many apps, unlimited storefronts, priority support. [Full pricing](https://uptika.app/en/pricing) ## Frequently asked questions ### Is the free plan really free? Yes, forever: $0 for 1 app, 1 storefront, 10 keywords and 1 competitor, with the ASO score, the first 2 findings and the last 7 days of history. All findings, AI insights, alerts, exports, full history and the Playbook pages open on paid plans. ### How much do the paid plans cost? Starter is $29 a month, Growth $79, Portfolio $249. Pay yearly and get 2 months free: $290, $790 and $2,490 a year. ### How does the Growth trial work? One click in the dashboard opens all of Growth for 7 days. No card, once per workspace. It never turns into a paid plan on its own: when it ends, you are back on the free plan. ### Is my data deleted when a plan ends? No. You move to the free plan, and whatever is over its limits is frozen: its history stays visible, but no new readings are taken. You choose which app stays active, and everything resumes when you upgrade. ### Can I cancel anytime? Yes, anytime from the billing page (Settings → Plan and billing). You keep access until the end of the period you paid for and are not charged again. Uptika is a digital service that starts immediately, so there is no right of withdrawal and no partial refund. Details in the [cancellation and refund terms](https://uptika.app/legal/iptal-iade.html) (Turkish). ### Which currency do I pay in? Turkish lira with a billing address in Turkey, US dollars everywhere else; taxes included. You pay by card through iyzico, your card details never reach Uptika, and a receipt is ready in the dashboard after every payment. ### Is there an API or an MCP server? Yes, on Growth and Portfolio. Every number in the dashboard is in the REST API, and the MCP server lets Claude and other MCP clients read your ranks, rivals and ad data. The only write access is adding keywords. ### Where does the data come from? The stores' public search results, charts and app pages. Connect App Store Connect, Google Play Console or Apple Ads and your own installs, revenue and ad numbers come in too. Any estimate is labeled as one. ### Which stores and countries? The App Store and Google Play. Pick any of the country storefronts the store is open in; every storefront gets its own ranks, charts and score. How many storefronts you track per app depends on your plan. ### How often is it measured? Keyword ranks and rival pages every day, category charts every 3 hours, reviews every 6 hours. Keyword popularity is re-read every 7 days. ### How long does setup take? A few minutes: paste your link. No code, no SDK. The first daily reading is ready the next morning. ### Is the Apple Ads connection safe? It uses Apple's official API with a key you create, and the key is stored encrypted. Nothing that raises spend ever happens on its own; every change needs your approval and is logged. ### Can my team use it? Yes. Invite teammates; the number of seats depends on the plan. Route alerts to Slack, Discord, Telegram or a webhook. --- Last updated: 2026-11-05 · © 2026 MOZ GROUP Teknoloji Bilişim San. ve Dış Tic. Ltd. Şti. · destek@uptika.app · https://uptika.app/en