# One score, and exactly what to fix next.

> The Uptika ASO score rates one app in one storefront from 0 to 100 as the weighted average of nine parts, from search visibility to localization, each scored from your own numbers.

Uptika scores your listing in every storefront from 0 to 100 and writes each weak spot as a finding with your keyword, your numbers and the next step.

## What do you get?

- **Nine parts, open weights**: Search visibility 20, keyword coverage 15, metadata 15, 7-day movement 10, competitive strength 10, conversion 10, ratings 10, freshness 5, localization 5.
- **Findings, not tips**: Each finding names the keyword, its popularity and difficulty, your position or the characters left in a field, and links to the page that fixes it.
- **A listing audit**: Character limits, popular keywords missing from indexed fields, words repeated across fields and rejection risk under store rules.
- **Uptika's take**: A short AI read of the score: what moved, why, and the two or three things to do first. It only uses the numbers on screen.
- **No zero for missing data**: A part without data is left out and the other weights are re-normalised, so a missing connection never drags the score down.

## How does it work?

1. **Uptika reads your storefronts**: Ranks, popularity, difficulty, your listing text, ratings and, when connected, Google Play conversion.
2. **Each part is scored**: Every part gets 0–100 from your own numbers; the score is their weighted average.
3. **You fix the top finding**: Findings are sorted by severity, each with the page where you act on it.

## Which plan includes it?

Starter: The score and the first 2 findings are free. All findings and AI insights come with Starter, from $29 a month.

## Questions

### What does the free plan show?

The ASO score and the first 2 findings. All findings and AI insights open on paid plans.

### How many AI insights do I get?

Starter 10 a day, Growth 50, Portfolio 300. The free plan has none.

### How often does the score update?

Every day, after the morning reading. The 7-day movement part looks at how your ranks changed over the last week.

### Is the formula public?

Yes. The methodology guide lists every part, weight and threshold.

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Uptika is an ASO and store-intelligence tool for the App Store and Google Play. https://uptika.app/en/product/aso-score · Last updated: 2026-11-05