# Find the gaps and rejection risks before you publish.

> Uptika's listing audit scores a storefront's listing from 0 to 100 with weighted checks, from title length to screenshot count, and separately checks for rejection risks such as other brand names, hype words, prices, emoji or keyword stuffing.

The listing audit scores your store page from 0 to 100 with weighted checks and flags phrases that carry a rejection risk under store rules.

## What do you get?

- **Weighted checks**: Title, subtitle or short description, keyword field fill and repeats, description length, popular keyword coverage, top 10 keywords, screenshot count, rating, freshness and language coverage.
- **Pass, warn, fail**: A passed check earns its full weight, a warning half, a fail nothing. Unknown checks are left out; every row says why.
- **Rejection risk check**: Other brands' names, title phrases like "best" or "#1", prices and discounts, emoji, ALL CAPS and repetition, platform names. Each failed rule takes 5 points off the score.
- **Start with these**: The three fixes worth the most points sit on top, each linked to the page that does the job, such as the keyword field builder or the copy workshop.

## How does it work?

1. **Your listing is read**: Live text, screenshots and rating; with App Store Connect connected, the keyword field and promotional text too.
2. **The checks run**: Each check is scored by its weight and the rejection risk rules run on top; the result is 0–100.
3. **Fix and look again**: Once your new text is live, the next reading updates the score by itself.

## Which plan includes it?

Free: The listing audit is on every plan. All ASO findings and AI insights come with Starter, from $29 a month.

## Questions

### Is the listing score the same as the ASO score?

No. The listing score looks only at the page: text, screenshots, rating, freshness. The ASO score adds ranks, visibility and competition.

### Does the rejection check predict the review decision?

No, it is a pre-check. It looks for phrases that are common rejection reasons under store rules; Apple and Google make the final call.

### What description length passes?

The description check gives full marks from 2,500 characters. On Google Play it also checks that your main keyword appears 3–5 times in the description.

### Is it free?

Yes, the listing audit is on every plan.

---

Uptika is an ASO and store-intelligence tool for the App Store and Google Play. https://uptika.app/en/product/listing-audit · Last updated: 2026-11-05