# What to do today, in one list.

> Uptika's playbook builds a "Do today" list every morning at 05:00 from open rules: each job comes with a title, a reason in numbers, the expected effect and a link to the page where you act on it, ranked by a priority from 0 to 100.

Do today looks at your data every morning and lists the jobs in priority order, each with its reason and expected effect; the weekly report wraps up the week on Monday morning.

## What do you get?

- **Jobs written in numbers**: Keywords near the top 10 (11–30, popularity 20+), popular keywords missing from your title, unanswered 1–2 star reviews, a listing not updated for 60 days, a chart drop, empty promotional text.
- **Reason and expected effect**: Each job states its reason in your numbers; keyword jobs estimate how many visibility points reaching the top 10 would add, labelled as an estimate.
- **Rival and ad jobs**: A rival move that worked shows up as one to review. With Apple Ads connected, spend on a keyword where you already rank top 3 organically shows up as a cut.
- **Do, snooze, dismiss**: Mark a job done, snooze it for 1–60 days or dismiss it. A job whose condition goes away closes by itself.
- **Weekly report**: Every Monday at 08:00, three headings: what happened, why, this week's 5 tasks. It stays in the archive; send it to your alert channels with a confirmation if you like.

## How does it work?

1. **Data is read overnight**: Ranks, listings, charts and reviews; Apple Ads and App Store Connect when connected.
2. **The list is out at 05:00**: The rules run for each app; priority 75 and up is "High priority". Add a short AI tip if you like.
3. **You start the morning**: Start at the top of the list; each job links straight to the page behind it.

## Which plan includes it?

Starter: Do today and the weekly report come with Starter, from $29 a month.

## Questions

### Is the list written by AI?

No. Jobs and numbers come from open rules. If you ask, AI adds a one-line tip to text jobs; it never touches the numbers.

### Does the weekly report arrive by email?

No. It is ready in the dashboard on Monday morning. To share it, send it to Slack, Discord, Telegram or a webhook with one confirmation.

### Which plan includes it?

The playbook is on Starter and up. The free plan shows a locked preview.

### Is the "expected effect" a promise?

No, it is an estimate and labelled as one: it is computed from the click share of a rank.

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Uptika is an ASO and store-intelligence tool for the App Store and Google Play. https://uptika.app/en/product/playbook · Last updated: 2026-11-05