# Not single ranks, your share of search.

> Uptika's visibility score weighs the estimated click share of your rank on every tracked search by the keyword's popularity and turns it into a single number from 0 to 100; the same formula applied to your rivals gives your share of voice.

The visibility score weighs your rank on each tracked search by the keyword's popularity and turns it into one 0–100 number; category charts track your place in the top charts.

## What do you get?

- **An open formula**: For each keyword, popularity times the click share of your rank: position 1 counts 1, 2 counts 0.6, 3 counts 0.45, 4–5 0.3, 6–10 0.15, 11–20 0.06, 21–50 0.02. The total is divided by total popularity.
- **Share of voice**: The same formula runs for the rivals you follow, so you see what part of the visibility on the same searches is yours.
- **Rank tiers**: How many of your searches sit at 1–3, 4–10, 11–30 and below each day: 31–100 and 100+ on the App Store, 30+ on Google Play.
- **Gainers and losers**: The keywords that added or cost the most score against 7 days ago, a per-keyword contribution table and an estimated traffic split, labelled as an estimate.
- **Category charts**: Your rank in your category's free and grossing charts every 3 hours: 90 days of history, your best rank, the apps around you and the biggest climbers.

## How does it work?

1. **Ranks are read**: Every tracked keyword is read daily; popularity refreshes every 7 days.
2. **The score is computed**: After each reading, the per-storefront score, share of voice and rank tiers update; charts run separately every 3 hours.
3. **You watch the trend**: The 30- or 90-day chart shows how a copy change moved the score.

## Which plan includes it?

Free: The visibility score and category charts are on every plan, with 7 days of history on Free. Full history comes with Starter, from $29 a month.

## Questions

### Is the visibility score an install estimate?

No. It is a popularity-weighted share signal that says how visible you are on the searches you track. The estimated traffic split is shown separately and labelled as an estimate.

### What about a keyword with unknown popularity?

It counts with a popularity of 10 until it is measured, then its real value takes over.

### What do category charts need?

Your app's category set in the settings. Charts are read every 3 hours and the last reading of each day is kept.

### What do I see on the free plan?

The score, share of voice, tiers and charts are on every plan; Free shows the last 7 days. Full history is on paid plans.

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Uptika is an ASO and store-intelligence tool for the App Store and Google Play. https://uptika.app/en/product/visibility · Last updated: 2026-11-05