# Launch in a new country with its searches, not a translation.

> For apps going global, Uptika is one dashboard with daily keyword ranks in every country storefront, keywords from that country's own autocomplete and the searchable space the App Store languages you leave empty would add.

## What is hard?

- **A translated keyword is not a searched one**: Translating the keyword from your home market may not give you the search people type in that country. Each country has its own popularity and difficulty.
- **An empty language is lost space**: On the App Store a storefront indexes other languages besides its own. Leaving them empty, or writing the same keyword field in two languages, wastes searchable space.
- **Which country first?**: With limited time and budget you cannot enter every country at once. Without seeing country by country where a search is popular and where it is easy, setting the order is hard.

## What helps most

- [Localization](https://uptika.app/en/product/localization): Compares the languages each tracked storefront indexes with the ones on your listing; every extra language you fill adds 160 searchable characters through the name, subtitle and keyword field.
- [Keyword hunt](https://uptika.app/en/product/keyword-hunt): Run keyword hunt in each storefront separately: a deep search adds every letter of that country's alphabet to autocomplete and measures what it finds for popularity and difficulty in that market.
- [Keyword radar](https://uptika.app/en/product/keyword-radar): Reads every keyword in each country storefront you pick: the first 200 results on the App Store and the first result page on Google Play; every country gets its own rank and trend.
- [Copy workshop](https://uptika.app/en/product/copy-workshop): Write a separate draft for each language; on paid plans the AI suggestions come in the language of the storefront you pick, using the keywords you track there.
- [Keyword field builder](https://uptika.app/en/product/keyword-field): Fills each language's 100-character field with words not in your name or subtitle; since App Store Connect counts bytes, the counter shows characters and bytes together.
- [Search mirror and screenshots](https://uptika.app/en/product/search-mirror): The screenshots page compares your screenshots with your rivals' in every storefront and shows whether you have a separate set in that storefront's language.

## Your first week

1. **Day 1: measure the countries**: With the free Keyword Atlas, measure your main search in up to 10 countries on both stores: popularity, difficulty and the top 3 apps in each market. Then add the target storefronts in the dashboard.
2. **Day 2: that country's keywords**: Run keyword hunt in each new storefront with words in its language and track the measured ones. With App Store Connect or Play Console connected, the localization page shows the missing languages.
3. **Day 7: fill the language**: Write the missing language in the copy workshop, fill the 100 characters with the keyword field builder and move it to the store yourself. After it goes live, follow each storefront's ranks separately.

## Which plan fits?

Growth: Opening several countries at once, Growth is $79 a month: 10 storefronts per app, 500 keywords and 5 apps. Starting with two or three countries, Starter opens 3 storefronts per app for $29 a month; unlimited storefronts come with Portfolio.

## Questions

### Does Uptika translate my metadata?

No, it is not a translation tool. On paid plans the copy workshop writes AI suggestions in the language of the storefront you pick; you put them into a draft, see the score before accepting and move the text to the store yourself.

### Does the localization page work without a connection?

The languages each storefront indexes show without one. The list of languages on your listing needs an App Store Connect or Play Console connection; Uptika never writes to the store.

### Which countries can I track?

Any country storefront where the store is open. Per app: 1 storefront on Free, 3 on Starter, 10 on Growth and unlimited on Portfolio.

### What about Google Play?

Google Play shows each country's main language; countries without a listing in their language are marked as missing. Ranks in each country are read from the first result page, about 30 apps.

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Uptika is an ASO and store-intelligence tool for the App Store and Google Play. https://uptika.app/en/solutions/going-global · Last updated: 2026-11-05