# Guias de ASO

> O Uptika é uma ferramenta de ASO e inteligência de lojas para a App Store e o Google Play; estes guias explicam como funciona a busca nas lojas e como o Uptika mede exatamente a popularidade, a dificuldade e a visibilidade das palavras-chave e a pontuação ASO, com as fórmulas e os limites por extenso.

## Fundamentos de ASO

- [Glossário de ASO: 80 termos definidos](https://uptika.app/pt/guias/glossario-aso.md): 80 termos de ASO explicados: palavras-chave, campos da página, capturas de tela, testes A/B, métricas, Android vitals, assinaturas e Apple Ads.
- [ASO para jogos: página da loja, eventos e como publicar um jogo](https://uptika.app/pt/guias/aso-para-jogos.md): Regras de ASO para jogos: categorias, capturas e vídeo de jogo no Google Play, eventos, conteúdo promocional e quanto custa publicar um jogo.

## App Store

- [Como publicar um app na App Store, passo a passo (2026)](https://uptika.app/pt/guias/publicar-app-app-store.md): Como colocar um app na App Store em 2026 e quanto custa: assinatura de 99 USD, registro do app, build, TestFlight, metadados, capturas, revisão e lançamento.
- [Conta de desenvolvedor Apple: preço, individual ou organização e D-U-N-S](https://uptika.app/pt/guias/conta-apple-developer.md): Conta de desenvolvedor Apple: preço (99 USD por ano), individual ou organização, como funciona o D-U-N-S e os erros que atrasam a aprovação.
- [Tamanho do ícone de app: iOS 1024×1024 e Google Play 512×512](https://uptika.app/pt/guias/tamanho-icone-app.md): Tamanho de ícone de app nas duas lojas: iOS 1024×1024 em camadas, com visual escuro, claro e colorido; Google Play PNG 512×512, máscaras, sombras e regras.
- [TestFlight: como usar e como funciona, com testes internos, externos e links públicos](https://uptika.app/pt/guias/testflight-como-usar.md): Como funciona o TestFlight em 2026: 100 testadores internos e 10.000 externos, revisão beta, links públicos, limite de 90 dias e o erro 'no builds available'.

## Google Play

- [A regra dos 12 testadores por 14 dias no Google Play: para quem vale e como passar](https://uptika.app/pt/guias/google-play-12-testadores-14-dias.md): A regra do teste fechado no Google Play Console para contas pessoais novas: 12 testadores inscritos por 14 dias seguidos, configuração, perguntas e riscos.
- [Como publicar um app na Play Store, passo a passo (2026)](https://uptika.app/pt/guias/publicar-app-play-store.md): Como colocar um app na Play Store em 2026: conta de 25 USD, criação do app, formulários de conteúdo, página da loja, regra dos 12 testadores, API 36 e revisão.
- [Conta de desenvolvedor Google Play: preço, pessoal ou organização e verificação](https://uptika.app/pt/guias/conta-desenvolvedor-google-play.md): Como criar a conta no Google Play Console: taxa única de 25 USD, pessoal ou organização, D-U-N-S, verificação de identidade e de aparelho, e erros comuns.

## Crescimento e receita

- [Como divulgar um app: um plano com e sem orçamento](https://uptika.app/pt/guias/como-divulgar-um-app.md): Plano para divulgar um app: primeiro a página da loja, depois recursos da loja, site e IA, comunidade e anúncios, com o que medir e uma só mensagem.
- [Como ganhar dinheiro com app: assinaturas, compras no app, anúncios e app pago](https://uptika.app/pt/guias/como-ganhar-dinheiro-com-app.md): As quatro formas de ganhar dinheiro com app na App Store e no Google Play, uma árvore para escolher, as regras de pagamento (3.1.1, 3.1.2, Play) e métricas.
- [Taxa da App Store e do Google Play em 2026, com exemplos calculados](https://uptika.app/pt/guias/taxa-app-store-google-play.md): Taxas de 30% e 15% da App Store e do Google Play em 2026 por região (instalações novas e existentes, 10–25% mais 5% de faturamento), com exemplos calculados.

## Políticas das lojas e rejeições

- [Formulário de Segurança dos dados e política de privacidade no Google Play](https://uptika.app/pt/guias/formulario-seguranca-dos-dados-google-play.md): Como preencher o formulário de Segurança dos dados do Play Console passo a passo, o que a política de privacidade do Google Play exige e os erros mais comuns.

## Ferramentas e metodologia

- [Como o Uptika mede cada número](https://uptika.app/pt/guias/metodologia.md): Como o Uptika mede a popularidade das palavras-chave (percurso de prefixos no preenchimento automático), a dificuldade (número de avaliações e títulos do top 10), a visibilidade (curva de participação de toques ponderada pela popularidade) e as pontuações ASO e Uptika de 0 a 100, com cada peso e cada limite.

## Mais guias em inglês

- [What is ASO? App Store Optimization in 2026](https://uptika.app/en/guides/what-is-aso.md): ASO explained with official sources: which fields the App Store and Google Play index, what ranks apps, how long ASO takes and a 10-step checklist.
- [App keyword research: a step-by-step method with free data](https://uptika.app/en/guides/app-keyword-research.md): A repeatable ASO keyword research method using free store data: find searches, score relevance, popularity and difficulty, then place them in the right fields.
- [How App Store and Google Play search ranking works](https://uptika.app/en/guides/app-store-search-ranking.md): What Apple and Google officially say ranks apps in search, what is only field observation, and a decision tree for diagnosing a sudden rank drop.
- [How keyword rank tracking works on the App Store and Google Play](https://uptika.app/en/guides/keyword-rank-tracking.md): How to check an app's keyword ranking on the App Store and Google Play, why your phone shows a different rank, what moves ranks and how to read a daily series.
- [Choosing an app category and reading top charts on both stores](https://uptika.app/en/guides/app-categories-and-top-charts.md): How to choose a primary and secondary category on the App Store and a category plus 5 tags on Google Play, and how to read category top charts.
- [ASO checklist: 30 checks before launch and every release](https://uptika.app/en/guides/aso-checklist.md): A 30-item ASO checklist for the App Store and Google Play: each check with its field, limit, where to verify it and the official rule behind it.
- [App Store rejection reasons and fixes (2026), guideline by guideline](https://uptika.app/en/guides/app-store-rejection-reasons.md): The most common App Store rejections, guideline by guideline: what each message means, how to fix it, how to reply to App Review and when to appeal.
- [Google Play store listing: title, short and full description](https://uptika.app/en/guides/google-play-store-listing.md): Google Play store listing limits (title 30, short description 80, full description 4,000), metadata policy rules, graphics specs and Play Console steps.
- [Google Play full description: 4,000 characters, repetition and formatting](https://uptika.app/en/guides/google-play-full-description.md): How to write the Google Play full description: the 4,000-character limit, safe keyword repetition, formatting, the first paragraph and a template.
- [Google Play short description: 80 characters, with examples](https://uptika.app/en/guides/google-play-short-description.md): The Google Play short description: the 80-character limit, what Google allows, 24 policy-safe examples with character counts, and how to test it.
- [Google Play store listing experiments: rules and duration](https://uptika.app/en/guides/store-listing-experiments.md): Google Play store listing experiments: types, limits, target metrics, minimum detectable effect, setup, duration, and Apple PPO compared.
- [Google Play custom store listings: target by country, keyword and lapsed users](https://uptika.app/en/guides/custom-store-listings.md): Google Play custom store listings: up to 50 per app, every targeting option (country, keywords, lapsed users, buyers, ads), setup and Apple CPP compared.
- [Android vitals and visibility: the 1.09% crash and 0.47% ANR thresholds](https://uptika.app/en/guides/android-vitals.md): Android vitals thresholds (1.09% crash rate, 0.47% ANR, 8% per device), the 28-day window, DAU/MAU and user loss warnings, and what to fix first.
- [Google Play promotional content (LiveOps): events, offers and featuring](https://uptika.app/en/guides/google-play-promotional-content.md): Google Play promotional content (LiveOps): eligibility, content types, submission timing, featuring quotas, text rules and App Store in-app events compared.
- [EU Digital Services Act (DSA) trader status on the App Store](https://uptika.app/en/guides/dsa-trader-status-app-store.md): Trader or not under the EU DSA: who must declare, what App Store Connect asks for, what appears on your product page and the exact steps to declare.
- [App competitor analysis: read rivals' keywords and listing changes](https://uptika.app/en/guides/app-competitor-analysis.md): How to pick app store rivals, read their listings, infer their keywords, log their changes, and why rival names never belong in your metadata.
- [App launch checklist: from 6 weeks out to launch day](https://uptika.app/en/guides/app-launch-checklist.md): A dated app launch checklist for both stores: testing rules, featuring lead times, pre-orders, events, store assets and what to watch after launch.
- [App preview video specs for the App Store and Google Play](https://uptika.app/en/guides/app-preview-video-specs.md): App Store app previews (15–30 s, 500 MB, 30 fps, 886×1920 and 1200×1600) and the Google Play YouTube preview video, with export settings and upload steps.
- [App review analysis: turn complaints into a release plan](https://uptika.app/en/guides/app-review-analysis.md): A practical method to analyze App Store and Google Play reviews: a tagging scheme, what the stores' summaries miss, and a 30-minute weekly routine.
- [App Store and Google Play character limits (2026 table)](https://uptika.app/en/guides/app-store-character-limits.md): Every text limit on the App Store and Google Play in one table: name, subtitle, 100-byte keyword field, promotional text, descriptions, events, with sources.
- [App Store Connect analytics: impressions, page views and conversion explained](https://uptika.app/en/guides/app-store-connect-analytics.md): App Store Connect Analytics metrics and source types defined, why it says not enough data, how fresh data is, and how to read CPP and PPO results.
- [App store conversion rate: how it is calculated and what counts as good](https://uptika.app/en/guides/app-store-conversion-rate.md): How App Store Connect and Play Console calculate conversion rate, why to split it by source, Apple's only published average (1.6%) and peer benchmarks.
- [App Store localization languages by country](https://uptika.app/en/guides/app-store-localization-languages.md): Every App Store storefront with its default and additional languages, as App Store Connect Help lists them, plus the extra keyword locale practice and risks.
- [App store localization: local search terms, not translation](https://uptika.app/en/guides/app-store-localization.md): How to localize App Store and Google Play listings: which fields, how each store picks the language, Play translation options and per-country measurement.
- [App Store metadata rejections: Guidelines 2.3.3, 2.3.7, 2.3.10 and 2.3.12](https://uptika.app/en/guides/app-store-metadata-rejections.md): The App Store metadata rules behind most text and screenshot rejections, quoted exactly, with Apple's screenshot majority rule, keyword field rules and fixes.
- [App Store pricing: price points, country prices and scheduled changes](https://uptika.app/en/guides/app-store-pricing.md): App Store pricing now: 800 price points (100 more up to $10,000), a base country with automatic prices in 175 storefronts, manual and scheduled changes.
- [App Store review time in 2026: how long it takes and how to speed it up](https://uptika.app/en/guides/app-store-review-time.md): How long App Store review takes: Apple's figures (50% under 24 hours, 90% under 48), what each status means, and when to ask for an expedited review.
- [App Store screenshot sizes 2026: every iPhone and iPad size](https://uptika.app/en/guides/app-store-screenshot-sizes.md): Apple's current screenshot table: the required iPhone and iPad sizes, accepted pixel dimensions, scaling, 1–10 images, no alpha, and the 2027 iPhone Duo rule.
- [App Store subscription offers: introductory, promotional, offer codes and win-back](https://uptika.app/en/guides/app-store-subscription-offers.md): The four App Store subscription offers side by side: who gets them, where they show, limits and setup steps, plus a decision tree for which one to use when.
- [App Store subtitle: what to write in 30 characters, with 40 examples](https://uptika.app/en/guides/app-store-subtitle.md): The App Store subtitle is 30 characters, indexed for search and changed with a new version. A keyword + benefit formula and 40 counted examples by category.
- [Apple Ads (formerly Apple Search Ads) setup, step by step](https://uptika.app/en/guides/apple-ads-setup.md): Set up Apple Ads step by step: account, App Store Connect link, Basic vs Advanced, bid strategies, the four-campaign structure and a first-two-weeks checklist.
- [Apple Ads ad variations with custom product pages](https://uptika.app/en/guides/apple-ads-custom-product-pages.md): How to use custom product pages in Apple Ads: ad variations per keyword theme, deep links on iOS 18+, measurement in App Analytics and the limits to know.
- [Apple Ads campaign structure: brand, category, competitor and discovery](https://uptika.app/en/guides/apple-ads-campaign-structure.md): Apple's four-campaign template for search results ads, a worked example, the weekly discovery-to-exact routine and the negative keyword cross-list.
- [Apple Ads cost: CPT bids, budgets and the CPI math](https://uptika.app/en/guides/apple-ads-cost-and-bids.md): How Apple Ads pricing works: max CPT as a ceiling, relevance plus bid, daily budget × 30.4, and how to get from cost per tap to CPI and ROAS with your own data.
- [Apple Ads match types: broad, exact and Search Match](https://uptika.app/en/guides/apple-ads-match-types.md): Apple Ads match types explained with Apple's own examples: broad, exact, Search Match and negative keywords, and which to use in each campaign.
- [Asking for ratings on iOS: RequestReviewAction and SKStoreReviewController](https://uptika.app/en/guides/ios-rating-prompt-requestreview.md): Ask for App Store ratings the right way: the 3-per-365-days limit, SwiftUI requestReview, UIKit AppStore.requestReview(in:), timing and TestFlight.
- [Custom product pages on the App Store: setup, keywords and Apple Ads](https://uptika.app/en/guides/custom-product-pages.md): App Store custom product pages: what can differ, how keyword assignment puts them in search, setup in App Store Connect and use in Apple Ads.
- [Getting your app recommended by AI answer engines (GEO for apps)](https://uptika.app/en/guides/ai-search-app-recommendations.md): GEO for apps: what Apple says about store text on the web, one consistent name and description, an answer-first site layout and a weekly prompt set.
- [Google Ads App campaigns: setup, assets and bidding](https://uptika.app/en/guides/google-ads-app-campaigns.md): How Google Ads App campaigns work: installs, engagement and pre-registration, asset sizes, bid strategies, budget-to-bid ratios and the first 100 conversions.
- [Google Play app or account suspended: what to do](https://uptika.app/en/guides/google-play-app-suspended.md): Removal, suspension, restriction or termination on Google Play: what each costs you, how to appeal from Policy status and how to avoid another strike.
- [Google Play In-App Review API: rules, quota and code](https://uptika.app/en/guides/google-play-in-app-review-api.md): How the Google Play In-App Review API works: device requirements, the unpublished quota, what you may not ask, Kotlin and Unity code, and testing.
- [Google Play internal vs closed vs open testing](https://uptika.app/en/guides/google-play-internal-closed-open-testing.md): Google Play's three testing tracks compared: tester limits, how testers join, which track counts for the 12-tester rule, and 'item not found' fixes.
- [Google Play metadata policy: emojis, ALL CAPS and "#1" in titles](https://uptika.app/en/guides/google-play-metadata-policy.md): What Google Play's Metadata policy bans in titles, short descriptions, icons and graphics: banned vs allowed examples, keyword stuffing rules and the fix.
- [Google Play rejections and policy violations: a fix table](https://uptika.app/en/guides/google-play-rejection-reasons.md): Why Google Play rejects, removes or suspends apps, what each action does to your account, a policy-by-policy fix table, resubmission steps and appeal rules.
- [Google Play review time in 2026: how long it takes](https://uptika.app/en/guides/google-play-review-time.md): How long Google Play review takes in 2026: what Google's help pages say (up to 7 days or longer), production access, promotional content, managed publishing.
- [Google Play screenshot, feature graphic and icon sizes (2026)](https://uptika.app/en/guides/google-play-screenshot-sizes.md): Every Google Play graphic spec in one table: icon 512×512, feature graphic 1024×500, screenshots 320–3,840 px, tablet and Chromebook rules, video and alt text.
- [Google Play subscriptions: base plans, offers and discounts](https://uptika.app/en/guides/google-play-subscription-offers.md): How Google Play subscriptions work: subscription, base plans and offers, eligibility types, trial and intro phases, limits and the subscriptions policy.
- [Google Play target API level 2026: the Android 16 (API 36) requirement](https://uptika.app/en/guides/google-play-target-api-level.md): Since August 31, 2026 new apps and updates must target API 36 (Wear OS, Automotive 35; TV, XR 34). Rules by form factor, how to change targetSdk, user impact.
- [Guideline 2.1 App Completeness and "Information Needed": how to fix it](https://uptika.app/en/guides/guideline-2-1-app-completeness.md): What App Review Guideline 2.1(a) and 2.1(b) say, how to answer an Information Needed message, a demo account and IAP checklist, and review notes templates.
- [Guideline 3.1.1 In-App Purchase rejections: what needs IAP and what doesn't](https://uptika.app/en/guides/guideline-3-1-1-in-app-purchase.md): What needs in-app purchase under Guideline 3.1.1, what may use other payment, the 3.1.1(a) link rules and US storefront exception, and 3.1.2 subscriptions.
- [Guideline 4.0 Design and 4.2 Minimum Functionality rejections](https://uptika.app/en/guides/guideline-4-2-minimum-functionality.md): What App Review Guidelines 4.0 Design and 4.2 Minimum Functionality say word for word, why webview wrappers and template apps fail, and a checklist.
- [Guideline 4.3 spam rejections: 4.3(a) vs 4.3(b) and how to fix them](https://uptika.app/en/guides/guideline-4-3-spam.md): What App Review Guideline 4.3(a) and 4.3(b) Design Spam say word for word, how they differ, the evidence that sets an app apart, and a reply skeleton.
- [Guideline 5.1.1: data collection, sign-in and account deletion rejections](https://uptika.app/en/guides/guideline-5-1-1-data-collection.md): All ten parts of App Review Guideline 5.1.1 in one table, the account deletion and sign-in rules of 5.1.1(v), purpose strings, 5.1.1(ix) and a fix checklist.
- [How to choose and change an app name on both stores](https://uptika.app/en/guides/app-name.md): App names are 30 characters on both stores. A brand + keyword formula, Apple 2.3.7 and Play title rules, how to rename, and a rank plan after a rename.
- [How to create App Store offer codes](https://uptika.app/en/guides/app-store-offer-codes.md): Create App Store offer codes step by step: one-time-use and custom codes, 1 million a quarter, 6-month expiry, eligibility, and how promo codes differ.
- [How to design store screenshots that convert](https://uptika.app/en/guides/design-app-store-screenshots.md): Design store screenshots that work in search and pass review: the first-three-frames rule, caption formulas, a Figma setup, and the rules of both stores.
- [How to fill in the App Store age rating](https://uptika.app/en/guides/app-store-age-rating.md): Set an App Store age rating step by step: questionnaire sections, what leads to 4+, 9+, 13+, 16+, 18+ or Unrated, Made for Kids, overrides, rejection risks.
- [How to get more app ratings and reviews, within the rules](https://uptika.app/en/guides/get-more-app-reviews.md): Ten allowed ways to get more App Store and Google Play ratings, what each store forbids (incentives, fake reviews, gated prompts) and why buying backfires.
- [How to get your app featured on the App Store and Google Play](https://uptika.app/en/guides/get-featured-app-store-google-play.md): Featuring nominations in App Store Connect (lead time, types, 5 links) and featuring requests in Google Play promotional content (14 days, quotas).
- [How to increase app downloads: 15 organic and paid levers](https://uptika.app/en/guides/increase-app-downloads.md): 15 ways to get more App Store and Google Play downloads, sorted by effort and reach, with the official store tool and the measurement for each.
- [How to measure the impact of an ASO change](https://uptika.app/en/guides/measure-aso-impact.md): A before-and-after ASO method: change log, fixed reading window, visibility, controls for season, ads, algorithm shifts and rivals, and store experiments.
- [How to read Play Console store performance and acquisition reports](https://uptika.app/en/guides/play-console-reports.md): Where Play Console keeps listing visitors, clicks, CTR, acquisitions, traffic sources and search terms, what each means, and what changed in 2026.
- [How to write an app description: templates for the App Store and Google Play](https://uptika.app/en/guides/how-to-write-an-app-description.md): Both stores allow 4,000 characters, but the description does a different job on each. Templates for App Store and Google Play, mistakes and a checklist.
- [How to write release notes (What's New): templates and rules](https://uptika.app/en/guides/release-notes.md): App Store What's New: 4,000 characters, required after the first version. Google Play: 500 per language. Guideline 2.3.12 and 12 templates.
- [In-app events on the App Store: limits, badges, examples and a calendar](https://uptika.app/en/guides/in-app-events.md): App Store in-app events: every limit (10 live, 15 approved, 31 days, 14 days early), media specs, which badge to pick, 10 example events and a 12-month plan.
- [Negative reviews and rating drops: what to do and what not to do](https://uptika.app/en/guides/negative-app-reviews.md): Diagnose a rating drop on the App Store or Google Play, decide on an App Store rating reset, handle reviews you can't delete, and stay within store rules.
- [New App Store creative assets: product page header and search results](https://uptika.app/en/guides/app-store-header-and-search-assets.md): Sizes and rules for the iOS 27 App Store creative assets: 21:9 header 3840×1646, 3:2 search 1920×1280 to 3840×2560, universal 16:9 5244×2950, 5–30 s video.
- [Phased release on the App Store and staged rollout on Google Play](https://uptika.app/en/guides/phased-release-staged-rollout.md): How the App Store's 7-day phased release (1% to 100%) and Google Play's manual staged rollout work, how to pause or halt them, and when to stop a release.
- [Pre-registration on Google Play and pre-orders on the App Store](https://uptika.app/en/guides/pre-registration-and-pre-orders.md): Collect demand before launch: App Store pre-orders (2–180 days, auto-download) and Google Play pre-registration (90 days, auto-install, rewards).
- [Product page optimization: A/B testing on the App Store](https://uptika.app/en/guides/product-page-optimization.md): App Store product page optimization: up to 3 treatments, 90 days, one test at a time, icon rules, setup steps, results and the Google Play equivalent.
- [Promotional text vs description on the App Store](https://uptika.app/en/guides/promotional-text-vs-description.md): Promotional text (170 characters, change any time) vs description (4,000, ships with a version): where each shows, search impact, and 10 example texts.
- [Replying to App Review and appealing to the App Review Board](https://uptika.app/en/guides/app-review-board-appeal.md): When to reply, resubmit, appeal, expedite or accept a Bug Fix Submission offer after an App Store rejection, with Apple's appeal rules and a template.
- [Replying to app reviews: 25 templates for the App Store and Google Play](https://uptika.app/en/guides/reply-to-app-reviews.md): How to reply to App Store and Google Play reviews: where, the platform rules (Play's 350 characters, Apple's 24 hours), a triage routine and 25 templates.
- [The App Store keyword field: fill all 100 bytes without waste](https://uptika.app/en/guides/app-store-keyword-field.md): How to fill the App Store Connect keyword field: Apple's rules, byte counting, a before/after example, dedupe against name and subtitle, and second locales.
- [What is App Store Connect? Sections, roles and API keys](https://uptika.app/en/guides/what-is-app-store-connect.md): App Store Connect explained: what each section does (Apps, TestFlight, Analytics, Payments, Users and Access), the user roles, and API keys.
- [What is Google Play Console? What to fill in on day one](https://uptika.app/en/guides/what-is-google-play-console.md): Google Play Console explained: the main sections, the App content declarations to complete before review, users and permissions, and API access.
- [Which countries should you localize your app for first?](https://uptika.app/en/guides/which-countries-to-localize-first.md): A scored method to pick which App Store and Google Play countries to localize first from your downloads, search demand, competition and revenue, plus a test.
- [Win-back offers: bring lapsed subscribers back](https://uptika.app/en/guides/win-back-offers.md): App Store win-back offers: eligibility rules, 350 per subscription, 5 live per storefront, where they appear, how to promote them, and Google Play.

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O Uptika é uma ferramenta de ASO e inteligência de lojas para a App Store e o Google Play. https://uptika.app/pt