Every category has its own rules.
ASO by category means knowing the store rules, subcategories and charts that apply to that category; each page explains them with official sources and the matching Uptika measurements.
Popular categories
Games
Subcategories and events
ASO for games: two Games subcategories on the App Store, a category plus five tags on Google Play, loot box rules, events, and chart readings every 3 hours.
MoreHealth & fitness
Declarations and accuracy rules
Health and fitness ASO: Health & Fitness versus Medical, accuracy claims, health data rules and the Google Play Health apps declaration.
MoreEducation
Kids category and audience
ASO for education apps: the Education category, the App Store Kids category and age bands, the "for kids" wording rule, and Google Play's target audience.
MoreFinance
Licensing, declarations, loans
ASO for finance apps: who must submit, crypto rules, loan terms in the store listing and the Google Play Financial features declaration.
MoreSocial & dating
User content and safety
ASO for social and dating apps: no Dating category on the App Store, a Dating category on Google Play, plus user content, child safety and promotion rules.
MoreProductivity
Category line and subscriptions
ASO for productivity apps: Productivity versus Business, SaaS subscription rules, disclosing extensions in your copy and the All files access declaration.
MorePhoto & video
One category or two
Photo and video ASO: one Photo & Video category on the App Store, Photography and Video Players and Editors on Google Play, plus gallery access and media rules.
MoreMore categories
Travel
Category, payments, location
ASO for travel apps: Travel versus Navigation, the payment rule for tickets and hotels, the legal-entity rule for air travel and background location.
MoreShopping
Physical goods and promo copy
ASO for shopping apps: payments outside store billing for physical goods, the gift card rule, no discounts in the title, and offers in promotional content.
MoreLifestyle
The right neighbors, broad chart
ASO for lifestyle apps: what App Store Lifestyle covers, the neighbor categories Google Play splits off, tags, and the "for kids" wording rule.
MoreMusic
Category, background, rights
ASO for music apps: what Music and Music and Audio cover, background playback rules and declaration, third-party content, subscriptions and event badges.
MoreNews
News declaration and sources
ASO for news apps: News versus Magazines & Newspapers on the App Store, the Google Play news declaration, source and contact rules, and reader apps.
MoreFood & drink
Recipes, orders and reviews
ASO for food and drink apps: what Food & Drink covers, delivery payments outside store billing, the alcohol rule, the health declaration and review summaries.
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