No repeats
A word in your name or subtitle stays out of the field; the store already reads it. Multi-word phrases are split and each word goes in once.
Keyword field builder
100 characters, not one wasted.
The keyword field builder fills the App Store's hidden keyword field with words your name and subtitle do not already cover, in popularity order, counting bytes as it goes.
Uptika's keyword field builder fills the App Store's 100-character keyword field for you: it drops words already in the name or subtitle and filler words, splits phrases into words, removes repeats and lists the rest by popularity, separated by commas.
Keyword field builder
What do you get?
Characters and bytes
App Store Connect counts the field as 100 bytes, and accented letters take two bytes each in UTF-8. The counter shows both and warns when you go over.
Before and after
The current field next to the new one: words added and removed, and how many tracked keywords are covered now and after.
Plain-letter spellings
For Turkish storefronts you can add plain-letter spellings of your top three words, for searches typed without ç, ğ, ı, ö, ş or ü.
Keyword density for Google Play
Google Play has no hidden field, so the page turns into a keyword density table: how often each word appears in the title, short and full description; 3–5 is good, more than 8 can count as stuffing.
How does it work?
Your keywords are ready
Your tracked keywords arrive with their popularity; add extra words if you like.
The field is built
Uptika splits words, drops repeats and what the name and subtitle cover, and lines up the rest by popularity into 100 characters.
Copy and paste
Copy the result and paste it into the keyword field of your next version in App Store Connect. Uptika does not send anything to the store.
Free
Which plan includes it?
The keyword field builder is on every plan. To fill it from more keywords, Starter tracks 100, from $29 a month.
Questions
Should I put spaces between keywords?
No. A space after a comma costs a character. The builder separates words with commas and no spaces.
How does it know my current field?
With App Store Connect connected it reads the live field. Without it the field is unknown and you type your name and subtitle by hand.
Is it free?
Yes, on every plan. The words come from your tracked keywords; Free tracks 10.
Does it work for Google Play?
Google Play has no keyword field. There the same page shows keyword density and whether a word appears in the first three lines.
Other features
Copy workshop
Score your store copy before it goes live.
See the featureKeyword hunt
Find your next keyword in the store itself.
See the featureKeyword radar
Your keyword ranks, in one ping every morning.
See the featureThe App Store keyword field: fill all 100 bytes without waste
How to fill the App Store Connect keyword field: Apple's rules, byte counting, a before/after example, dedupe against name and subtitle, and second locales.
Read the guideApp Store and Google Play character limits (2026 table)
Every text limit on the App Store and Google Play in one table: name, subtitle, 100-byte keyword field, promotional text, descriptions, events, with sources.
Read the guideMetadata Linter
Paste your store text: limits, repeats, singular/plural waste and policy risks, instantly, in your browser.
Open tool