Generic keywords are crowded
A genre name or game type is the target of thousands of games. When the first page of a popular search is full of games with huge rating counts, finding reachable keywords by guesswork wastes time.
Game studios
Your games' place in the store, every day, in one dashboard.
For game studios, Uptika is one dashboard for the App Store and Google Play that shows your games' category chart position, search visibility, rival games' icon and screenshot changes and the themes in player reviews.
Game studios
What is hard?
Rivals change their art often
Games refresh icons and screenshots often. Following which rival changed what, when, and what happened to their chart position next is not possible by hand.
One update can sink the rating
Complaints about crashes, ads or difficulty pile up after a release. Seeing which complaint repeats without reading hundreds of reviews is hard.
What helps most
Visibility score
Reads your game's free and grossing chart position in its category every 3 hours with 90 days of history, and compares your share of search with rival games in one number.
MoreRival log
Records rival games' icon and screenshot changes with before and after thumbnails, then states what happened to their ranks in the 7 days after.
MoreReviews and insights
Groups player reviews into complaints, bugs, requests and praise; the average rating is split by the last 20 versions, so you see which update made it drop.
MoreSearch mirror and screenshots
Shows your game's search card with its first three screenshots next to the top 8 results for that search; your screenshot set is compared with your rivals' storefront by storefront.
MoreKeyword hunt
Lists searches where rival games rank in the top 10 and you do not track, with popularity and difficulty; open rules separate the reachable ones.
MoreApp dossier
Opens any game's listing, rating history, searches and versions; on Google Play it shows the daily difference in the install count on the listing.
MoreYour first week
Day 1: add your games
Drop each game's store link, pick the storefronts it is live in and set its category in settings; from then on its category charts are read every 3 hours.
Day 2: pick rival games
Uptika suggests games that keep showing up in your keywords; add the ones to follow. In keyword hunt, track the searches where they rank top 10 and you do not.
Day 7: read the week
See who changed an icon or screenshots in the rival log, which complaint grew since your last release in review insights and the weekly trend of your visibility score.
Growth
Which plan fits?
For a studio with several games in several countries, Growth is $79 a month: 5 apps, 10 storefronts per app, 500 keywords, 10 rivals per game, 3 team seats, API and MCP. With a single game, Starter is $29 a month; Portfolio covers up to 20 games.
Questions
Can I see rival games' installs?
On Google Play you see the daily difference in the install count on the listing. Apple does not publish installs; on the App Store you see the daily count of new ratings instead. Uptika never makes up estimates.
Which charts are read?
Your game's free and grossing chart in its category, every 3 hours. With top charts in the app dossier you can also look at free, paid and grossing charts in any country.
Do I need to add an SDK to my game?
No. Ranks, charts, rival listings and reviews come from public store data; nothing is added to your game.
How many games can I follow?
1 app on Free, 2 on Starter, 5 on Growth and 20 on Portfolio.
Read more
ASO for mobile games: store page, events and launch
The ASO rules that apply to games: categories and subcategories, Google Play's game screenshot and video rules, events and promotional content, launch costs.
Read the guideIn-app events on the App Store: limits, badges, examples and a calendar
App Store in-app events: every limit (10 live, 15 approved, 31 days, 14 days early), media specs, which badge to pick, 10 example events and a 12-month plan.
Read the guideChoosing an app category and reading top charts on both stores
How to choose a primary and secondary category on the App Store and a category plus 5 tags on Google Play, and how to read category top charts.
Read the guideApp review analysis: turn complaints into a release plan
A practical method to analyze App Store and Google Play reviews: a tagging scheme, what the stores' summaries miss, and a 30-minute weekly routine.
Read the guideChart Movers
Daily: a category's top 10 in a country, the climbers, new entrants and apps launched in the last 90 days.
Open toolOne-Star Reasons
Sorts an app's recent 1-2★ reviews by reason: crashes, ads, price, login, speed, with the version gap.
Open toolGames
Subcategories and events
More