Paying for keywords you already win
The ads dashboard does not show organic rank. To see whether budget goes to a search where you already rank top 3, someone has to match two tools by hand.
Growth and marketing teams
Ads, organic and the team, looking at the same numbers.
For growth and marketing teams, Uptika is a dashboard that shows their own Apple Ads spend next to organic rank keyword by keyword, never raises a budget without approval, writes a job list every morning and shares the data with the team through Slack, the API and MCP.
Growth and marketing teams
What is hard?
Who changed what is unclear
When several people touch campaigns, when a bid or budget change was made, by whom and how to undo it can get lost.
The data does not reach the team
At the morning stand-up nobody knows which keyword dropped or which rival changed its listing; numbers travel as screenshots or are copied into sheets by hand.
What helps most
Apple Ads
Spend, cost per install and organic rank keyword by keyword; nothing that could raise spend happens without approval, and every action is logged with who made it and can be undone in one click.
MorePlaybook
A prioritised job list every morning at 05:00: keywords near the top 10, rival moves that worked and, with Apple Ads connected, spend on keywords where you already rank top 3 organically.
MoreAlerts and team
Events such as a rank drop, a rival passing you or a chart entry go to Slack, Discord, Telegram or a webhook every 15 minutes, with the threshold and channel set per type.
MoreAPI and MCP
Keyword, rank, rival, alert and ad data in a REST API; with the MCP server, ask Claude about the team's numbers. API keys cannot change ads.
MoreVisibility score
Weighs your rank on every tracked search by popularity into a single 0–100 number, so you follow the effect of a metadata change or a campaign on one chart.
MoreRival log
Records rivals' listing changes with dates and states, by open rules, what happened to their ranks in the 7 days after.
MoreYour first week
Day 1: connect accounts
Add your apps and connect Apple Ads with an API key you create there; the key is stored encrypted and the first connection reads the last 90 days. Invite teammates with their roles.
Day 2: set up channels
Route alerts to the team's Slack or Discord channel and set thresholds. Create an API key and add the MCP server to your Claude client.
Day 7: first fixes
The ads and search rank table shows keywords where you already rank high organically, and opportunities lists terms that spend without installs. Preview a change and confirm it; it all lands in the action log.
Growth
Which plan fits?
Growth is $79 a month: 3 team seats, API and MCP, 5 apps, 10 storefronts per app, 500 keywords and 50 AI insights a day. The Apple Ads pages and the playbook start on Starter; if the team grows past 3, Portfolio opens 10 seats. You can start on the free plan with no card.
Questions
Can Uptika raise our budget on its own?
No. Nothing that could raise spend happens automatically, and such a change also asks you to confirm you reviewed it. Automatic mode exists only for rules that cut spend and runs under a monthly cap.
Can the API or MCP change ads?
No. Ad changes are made only in the dashboard by a signed-in person. The only MCP write tool is adding keywords, and the Viewer role cannot write either.
Do alerts come by email?
No. Channels are Slack, Discord, Telegram, your own webhook (optionally signed with HMAC-SHA256) and phone or browser notifications.
Is it useful without Apple Ads?
Yes. Ranks, rivals, charts and reviews come from public store data. Connecting Apple Ads only opens the ad pages and ad-related jobs.
Read more
Apple Ads (formerly Apple Search Ads) setup, step by step
Set up Apple Ads step by step: account, App Store Connect link, Basic vs Advanced, bid strategies, the four-campaign structure and a first-two-weeks checklist.
Read the guideApple Ads cost: CPT bids, budgets and the CPI math
How Apple Ads pricing works: max CPT as a ceiling, relevance plus bid, daily budget × 30.4, and how to get from cost per tap to CPI and ROAS with your own data.
Read the guideHow to measure the impact of an ASO change
A before-and-after ASO method: change log, fixed reading window, visibility, controls for season, ads, algorithm shifts and rivals, and store experiments.
Read the guideHow to increase app downloads: 15 organic and paid levers
15 ways to get more App Store and Google Play downloads, sorted by effort and reach, with the official store tool and the measurement for each.
Read the guideKeyword Atlas
Measures one search term in up to 10 countries on both stores: popularity, difficulty and each market's top 3 apps in one table.
Open toolChart Movers
Daily: a category's top 10 in a country, the climbers, new entrants and apps launched in the last 90 days.
Open toolFinance
Licensing, declarations, loans
MoreShopping
Physical goods and promo copy
MoreSocial & dating
User content and safety
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