A translated keyword is not a searched one
Translating the keyword from your home market may not give you the search people type in that country. Each country has its own popularity and difficulty.
Going global
Launch in a new country with its searches, not a translation.
For apps going global, Uptika is one dashboard with daily keyword ranks in every country storefront, keywords from that country's own autocomplete and the searchable space the App Store languages you leave empty would add.
Going global
What is hard?
An empty language is lost space
On the App Store a storefront indexes other languages besides its own. Leaving them empty, or writing the same keyword field in two languages, wastes searchable space.
Which country first?
With limited time and budget you cannot enter every country at once. Without seeing country by country where a search is popular and where it is easy, setting the order is hard.
What helps most
Localization
Compares the languages each tracked storefront indexes with the ones on your listing; every extra language you fill adds 160 searchable characters through the name, subtitle and keyword field.
MoreKeyword hunt
Run keyword hunt in each storefront separately: a deep search adds every letter of that country's alphabet to autocomplete and measures what it finds for popularity and difficulty in that market.
MoreKeyword radar
Reads every keyword in each country storefront you pick: the first 200 results on the App Store and the first result page on Google Play; every country gets its own rank and trend.
MoreCopy workshop
Write a separate draft for each language; on paid plans the AI suggestions come in the language of the storefront you pick, using the keywords you track there.
MoreKeyword field builder
Fills each language's 100-character field with words not in your name or subtitle; since App Store Connect counts bytes, the counter shows characters and bytes together.
MoreSearch mirror and screenshots
The screenshots page compares your screenshots with your rivals' in every storefront and shows whether you have a separate set in that storefront's language.
MoreYour first week
Day 1: measure the countries
With the free Keyword Atlas, measure your main search in up to 10 countries on both stores: popularity, difficulty and the top 3 apps in each market. Then add the target storefronts in the dashboard.
Day 2: that country's keywords
Run keyword hunt in each new storefront with words in its language and track the measured ones. With App Store Connect or Play Console connected, the localization page shows the missing languages.
Day 7: fill the language
Write the missing language in the copy workshop, fill the 100 characters with the keyword field builder and move it to the store yourself. After it goes live, follow each storefront's ranks separately.
Growth
Which plan fits?
Opening several countries at once, Growth is $79 a month: 10 storefronts per app, 500 keywords and 5 apps. Starting with two or three countries, Starter opens 3 storefronts per app for $29 a month; unlimited storefronts come with Portfolio.
Questions
Does Uptika translate my metadata?
No, it is not a translation tool. On paid plans the copy workshop writes AI suggestions in the language of the storefront you pick; you put them into a draft, see the score before accepting and move the text to the store yourself.
Does the localization page work without a connection?
The languages each storefront indexes show without one. The list of languages on your listing needs an App Store Connect or Play Console connection; Uptika never writes to the store.
Which countries can I track?
Any country storefront where the store is open. Per app: 1 storefront on Free, 3 on Starter, 10 on Growth and unlimited on Portfolio.
What about Google Play?
Google Play shows each country's main language; countries without a listing in their language are marked as missing. Ranks in each country are read from the first result page, about 30 apps.
Read more
App store localization: local search terms, not translation
How to localize App Store and Google Play listings: which fields, how each store picks the language, Play translation options and per-country measurement.
Read the guideWhich countries should you localize your app for first?
A scored method to pick which App Store and Google Play countries to localize first from your downloads, search demand, competition and revenue, plus a test.
Read the guideThe App Store keyword field: fill all 100 bytes without waste
How to fill the App Store Connect keyword field: Apple's rules, byte counting, a before/after example, dedupe against name and subtitle, and second locales.
Read the guideKeyword Atlas
Measures one search term in up to 10 countries on both stores: popularity, difficulty and each market's top 3 apps in one table.
Open toolTravel
Category, payments, location
MoreEducation
Kids category and audience
MoreMusic
Category, background, rights
More