Everything it takes to get seen in the store, in one panel.
Uptika is an ASO and store-intelligence tool for the App Store and Google Play; the product has six groups: keywords, product page, rivals, visibility, score and report, and growth.

Where you rank for each search, and which keyword to go after next.
Keyword radar
The keyword radar reads the App Store and Google Play results for your keywords daily, in the countries you pick, and shows the gap to the apps above you.
MoreKeyword hunt
Keyword hunt measures the searches the store suggests, the keywords your rivals rank top 10 for and the words already on your listing; the opportunities list tells you where to start.
MoreKeyword field builder
The keyword field builder fills the App Store's hidden keyword field with words your name and subtitle do not already cover, in popularity order, counting bytes as it goes.
MoreWrite copy within the limits, see how it looks in search, audit it.
Copy workshop
In the copy workshop you write a draft next to your live text; Uptika recounts characters, coverage of your tracked keywords and risks with every keystroke.
MoreSearch mirror and screenshots
The search mirror puts your card next to a keyword's real top 8 results; the screenshots page compares your screenshots with your rivals' in every storefront.
MoreListing audit
The listing audit scores your store page from 0 to 100 with weighted checks and flags phrases that carry a rejection risk under store rules.
MoreLocalization
Localization shows which languages each tracked storefront indexes, which ones your listing fills and how many searchable characters a missing language would add.
MoreReviews and insights
Uptika collects your reviews from both stores, filters them and groups the last six months into themes: the top complaint, the most requested feature, the version that broke something.
MoreWhat your rivals changed, and who leads on the keywords you share.
Competitor tracking
Uptika compares your rivals' store listings every day and puts each change next to what happened to their ranks.
MoreHead to head
Head to head compares your rank with your rivals' on every search you track, and lists the searches they rank for that you do not track yet.
MoreRival log
The rival log compares each rival's listing with the day before, every day; competitor moves set the 7 days before and after each change side by side.
MoreHow visible you are in search, in the charts and in AI answers.
Visibility score
The visibility score weighs your rank on each tracked search by the keyword's popularity and turns it into one 0–100 number; category charts track your place in the top charts.
MoreAI echo
AI echo asks the questions your users would ask an assistant, every day, and records whether your app and your rivals are named in the answer, and in what position.
MoreApp dossier
The app dossier opens any app's listing, rating history, searches and versions from either store on one page; the watchlist snapshots them every day.
MoreThe nine-part ASO score and an Uptika report you can take anywhere.
ASO score and AI insights
Uptika scores your listing in every storefront from 0 to 100 and writes each weak spot as a finding with your keyword, your numbers and the next step.
MoreUptika report
The Uptika report turns your ASO score into a printable PDF, share cards, a public page and a badge you can embed on your site.
MoreA ping every morning, a to-do list, ads and connections.
Daily ping
The daily ping gathers the ranks, charts, reviews and rival listings read overnight onto one morning screen, with the biggest move on top.
MorePlaybook
Do today looks at your data every morning and lists the jobs in priority order, each with its reason and expected effect; the weekly report wraps up the week on Monday morning.
MoreApple Ads
Uptika reads your Apple Ads account, puts the organic rank next to every keyword you pay for, and never does anything that could raise spend without your approval.
MoreAlerts and team
Alerts pass rank, rival, chart and review events to the channels you pick every 15 minutes; teammates join the same dashboard with their own role.
MoreAPI and MCP
Uptika's REST API opens the dashboard's numbers to your scripts; the MCP server hands the same data to Claude Desktop, Claude Code and other MCP clients as tools.
More