An open formula
For each keyword, popularity times the click share of your rank: position 1 counts 1, 2 counts 0.6, 3 counts 0.45, 4–5 0.3, 6–10 0.15, 11–20 0.06, 21–50 0.02. The total is divided by total popularity.
Visibility score
Not single ranks, your share of search.
The visibility score weighs your rank on each tracked search by the keyword's popularity and turns it into one 0–100 number; category charts track your place in the top charts.
Uptika's visibility score weighs the estimated click share of your rank on every tracked search by the keyword's popularity and turns it into a single number from 0 to 100; the same formula applied to your rivals gives your share of voice.
Visibility score
What do you get?
Share of voice
The same formula runs for the rivals you follow, so you see what part of the visibility on the same searches is yours.
Rank tiers
How many of your searches sit at 1–3, 4–10, 11–30 and below each day: 31–100 and 100+ on the App Store, 30+ on Google Play.
Gainers and losers
The keywords that added or cost the most score against 7 days ago, a per-keyword contribution table and an estimated traffic split, labelled as an estimate.
Category charts
Your rank in your category's free and grossing charts every 3 hours: 90 days of history, your best rank, the apps around you and the biggest climbers.
How does it work?
Ranks are read
Every tracked keyword is read daily; popularity refreshes every 7 days.
The score is computed
After each reading, the per-storefront score, share of voice and rank tiers update; charts run separately every 3 hours.
You watch the trend
The 30- or 90-day chart shows how a copy change moved the score.
Free
Which plan includes it?
The visibility score and category charts are on every plan, with 7 days of history on Free. Full history comes with Starter, from $29 a month.
Questions
Is the visibility score an install estimate?
No. It is a popularity-weighted share signal that says how visible you are on the searches you track. The estimated traffic split is shown separately and labelled as an estimate.
What about a keyword with unknown popularity?
It counts with a popularity of 10 until it is measured, then its real value takes over.
What do category charts need?
Your app's category set in the settings. Charts are read every 3 hours and the last reading of each day is kept.
What do I see on the free plan?
The score, share of voice, tiers and charts are on every plan; Free shows the last 7 days. Full history is on paid plans.
Other features
Keyword radar
Your keyword ranks, in one ping every morning.
See the featureAI echo
Know every day whether AI recommends you.
See the featureHead to head
Find the search your rival is winning.
See the featureChoosing an app category and reading top charts on both stores
How to choose a primary and secondary category on the App Store and a category plus 5 tags on Google Play, and how to read category top charts.
Read the guideHow Uptika measures every number
How Uptika measures keyword popularity (autocomplete prefix walk), difficulty (top 10 rating counts and titles), visibility (popularity-weighted tap-share curve) and the 0–100 ASO and Uptika scores, with every weight and limit.
Read the guideChart Movers
Daily: a category's top 10 in a country, the climbers, new entrants and apps launched in the last 90 days.
Open tool