Performance
Spend, impressions, taps, installs, tap-through rate, conversion, cost per tap and per install against the previous period, with a daily chart and campaign and country tables.
Apple Ads
Ad spend and organic rank, keyword by keyword.
Uptika reads your Apple Ads account, puts the organic rank next to every keyword you pay for, and never does anything that could raise spend without your approval.
Uptika's Apple Ads pages connect your own Apple Ads account through the official API to show spend, impressions, taps, installs and cost per install, compare the keywords you pay for with their organic ranks and write every change to an undoable log.
Apple Ads
What do you get?
Ads and search rank
For each keyword you pay for: your organic rank, Uptika popularity (1–100) and Apple popularity (1–5). Keywords you pay for while ranking top 3 organically are flagged.
Opportunities
From the last 30 days: converting search terms to add as exact keywords, terms that spend without installs to make negative, and keywords above your target cost.
Rules
Five templates: pause a keyword that spends without installs, lower the bid on an expensive keyword, make a spending term negative, plus two suggestion rules. Automatic mode exists only for rules that cut spend.
Action log
Every change made from Uptika with its before and after value, who made it and whether Apple accepted it; each row can be undone in one click.
How does it work?
Connect your account
Use an API key you create in Apple Ads; the key is stored encrypted.
Read every 3 hours
Campaigns, ad groups, keywords, negatives, daily reports and search terms; the last 90 days on the first connection.
Preview, then confirm
Each change first reads the live value and shows a preview. A change that could raise spend also asks you to confirm you reviewed it.
Starter
Which plan includes it?
The Apple Ads pages come with Starter, from $29 a month. You need your own Apple Ads account.
Questions
Can Uptika raise my budget on its own?
No. Nothing that could raise spend happens automatically. Automatic rules only cut spend and run under a monthly cap.
What can I change in a campaign?
Pause and resume, bid, daily budget, add keywords (exact or broad) and add negative keywords. Everything goes into the action log.
Can an API key change ads?
No. Ad changes are made only by a signed-in person; API keys and the viewer role cannot write.
Which plan includes it?
Starter and up. You need your own Apple Ads account.
Other features
Keyword radar
Your keyword ranks, in one ping every morning.
See the featurePlaybook
What to do today, in one list.
See the featureAlerts and team
When something matters, your whole team knows.
See the featureApple Ads (formerly Apple Search Ads) setup, step by step
Set up Apple Ads step by step: account, App Store Connect link, Basic vs Advanced, bid strategies, the four-campaign structure and a first-two-weeks checklist.
Read the guideApple Ads cost: CPT bids, budgets and the CPI math
How Apple Ads pricing works: max CPT as a ceiling, relevance plus bid, daily budget × 30.4, and how to get from cost per tap to CPI and ROAS with your own data.
Read the guide