Show your education app to the right audience, in the right words.
ASO for education apps goes hand in hand with the rules for children: the App Store has a Kids category for ages 11 and under with three age bands and reserves terms like "For Kids" in metadata for it, and on Google Play every app declares its target audience in Play Console.
What makes ASO different in this category?
- 01
What the Education category covers
On the App Store, Education is for apps that offer an interactive learning experience on a specific skill or subject: arithmetic, vocabulary, language learning, test prep, school portals. On Google Play, Education covers exam preparation, study aids, vocabulary and language learning, and games have their own Educational category.[1][2]
- 02
The Kids category and its age bands
Apps designed for kids 11 and under tick Made for Kids in App Store Connect and choose an age band: 5 and under, 6–8 or 9–11. Besides Kids, the app can also sit in a primary and secondary category such as Education. Guideline 1.3 asks that links out of the app and purchases sit behind a parental gate.[1][3]
- 03
"For Kids" is reserved for Kids
Under Guidelines 2.3.8 and 5.1.4, terms like "For Kids" and "For Children" are reserved for the Kids category. An app outside Kids cannot use terms in its name, subtitle, icon, screenshots or description that imply its main audience is children.[3]
- 04
Target audience and Teacher Approved on Google Play
In the Target audience and content section of Play Console you pick the age groups before publishing. If children are part of the audience, the Families policies apply. Apps that comply can opt in to be rated for Teacher Approved, though inclusion is not guaranteed.[4]
- 05
School sales and one-to-one tutoring
Guideline 3.1.3(c) lets apps sold only to organizations, such as classroom management tools, give access to previously purchased content. Under 3.1.3(d), real-time person-to-person services like one-to-one tutoring may use other purchase methods; one-to-few and one-to-many live services must use in-app purchase.[3]
Features that matter most
Keyword hunt
Finds exam, subject and level searches from store autocomplete and your rivals' top 10 terms, measured for popularity and difficulty.
MoreLocalization
Language-learning and exam searches change by country; it shows the languages each App Store storefront indexes and the ones you are missing.
MoreCopy workshop
Drafts your title, subtitle and short description with live character limits, so you catch wording that implies a child audience before you submit.
MoreVisibility score
Reads your place in the Education chart every 3 hours, so you see chart moves around the school year in your own data.
MoreThis category's charts
The free Chart Movers tool shows this category's top 10 today, the climbers, new entrants and launches of the last 90 days.
App Store · Education
US · Chart Movers
Daily: a category's top 10 in a country, the climbers, new entrants and apps launched in the last 90 days.
Open toolGoogle Play · Education
US · Chart Movers
Daily: a category's top 10 in a country, the climbers, new entrants and apps launched in the last 90 days.
Open toolKeyword Atlas
Measures one search term in up to 10 countries on both stores: popularity, difficulty and each market's top 3 apps in one table.
Open toolQuestions
Does my education app have to be in the Kids category?
No. The Kids category is for apps designed for children 11 and under, entered by choosing Made for Kids. If your app is for adults or teens, Education is your primary category, but you cannot use terms like "For Kids" in your metadata.
How do I get the Teacher Approved badge?
Apps that comply with the Google Play Families policies can opt in to be rated for Teacher Approved. Google does not guarantee inclusion.
Read more
Choosing an app category and reading top charts on both stores
How to choose a primary and secondary category on the App Store and a category plus 5 tags on Google Play, and how to read category top charts.
Read the guideHow to fill in the App Store age rating
Set an App Store age rating step by step: questionnaire sections, what leads to 4+, 9+, 13+, 16+, 18+ or Unrated, Made for Kids, overrides, rejection risks.
Read the guideApp store localization: local search terms, not translation
How to localize App Store and Google Play listings: which fields, how each store picks the language, Play translation options and per-country measurement.
Read the guideHow to fill in Google Play’s Data safety form
Fill in the Play Console Data safety form step by step: collect vs share, exemptions, SDK-by-SDK table, privacy policy and deletion URLs, common mistakes.
Read the guide