Jobs written in numbers
Keywords near the top 10 (11–30, popularity 20+), popular keywords missing from your title, unanswered 1–2 star reviews, a listing not updated for 60 days, a chart drop, empty promotional text.
Playbook
What to do today, in one list.
Do today looks at your data every morning and lists the jobs in priority order, each with its reason and expected effect; the weekly report wraps up the week on Monday morning.
Uptika's playbook builds a "Do today" list every morning at 05:00 from open rules: each job comes with a title, a reason in numbers, the expected effect and a link to the page where you act on it, ranked by a priority from 0 to 100.
Playbook
What do you get?
Reason and expected effect
Each job states its reason in your numbers; keyword jobs estimate how many visibility points reaching the top 10 would add, labelled as an estimate.
Rival and ad jobs
A rival move that worked shows up as one to review. With Apple Ads connected, spend on a keyword where you already rank top 3 organically shows up as a cut.
Do, snooze, dismiss
Mark a job done, snooze it for 1–60 days or dismiss it. A job whose condition goes away closes by itself.
Weekly report
Every Monday at 08:00, three headings: what happened, why, this week's 5 tasks. It stays in the archive; send it to your alert channels with a confirmation if you like.
How does it work?
Data is read overnight
Ranks, listings, charts and reviews; Apple Ads and App Store Connect when connected.
The list is out at 05:00
The rules run for each app; priority 75 and up is "High priority". Add a short AI tip if you like.
You start the morning
Start at the top of the list; each job links straight to the page behind it.
Starter
Which plan includes it?
Do today and the weekly report come with Starter, from $29 a month.
Questions
Is the list written by AI?
No. Jobs and numbers come from open rules. If you ask, AI adds a one-line tip to text jobs; it never touches the numbers.
Does the weekly report arrive by email?
No. It is ready in the dashboard on Monday morning. To share it, send it to Slack, Discord, Telegram or a webhook with one confirmation.
Which plan includes it?
The playbook is on Starter and up. The free plan shows a locked preview.
Is the "expected effect" a promise?
No, it is an estimate and labelled as one: it is computed from the click share of a rank.
Other features
Daily ping
What changed yesterday, what to look at today.
See the featureRival log
What did your rival change, and did it work?
See the featureApple Ads
Ad spend and organic rank, keyword by keyword.
See the featureASO checklist: 30 checks before launch and every release
A 30-item ASO checklist for the App Store and Google Play: each check with its field, limit, where to verify it and the official rule behind it.
Read the guideHow to increase app downloads: 15 organic and paid levers
15 ways to get more App Store and Google Play downloads, sorted by effort and reach, with the official store tool and the measurement for each.
Read the guide