Convince, but follow the rules
You want to put the trial and the value up front, but prices, discounts or words like "free" and "best" in your metadata carry a rejection risk under store rules.
Subscription apps
Make the listing that sells your subscription convince at first look.
For subscription apps, Uptika is one dashboard that audits the store listing for rejection risks, separates the complaints that repeat in reviews and compares Apple Ads spend with organic rank keyword by keyword.
Subscription apps
What is hard?
Billing complaints pull the rating down
Reviews like "charged after the trial" or "could not find how to cancel" turn into 1–2 stars. Counting which complaint repeats, and after which version it grew, is hard by hand.
Ads and organic do not see each other
The ads dashboard has no organic rank. To know whether you are paying for a search where you already rank top 3, you keep two screens side by side.
What helps most
Listing audit
Scores your listing from 0 to 100 with weighted checks and flags rejection risks such as prices, discounts, hype words, other brand names or emoji before you publish.
MoreCopy workshop
As you draft your value proposition, character limits, keyword coverage and risky title phrases such as "free" or "#1" show up instantly.
MoreReviews and insights
Groups the last 180 days of reviews into complaints, bugs, requests and praise with verbatim quotes, so you see in numbers how often billing or sign-in trouble repeats.
MoreApple Ads
Connect your own Apple Ads account: spend, cost per install and organic rank keyword by keyword; keywords you pay for while ranking top 3 organically are flagged.
MoreAI echo
Asks an AI model questions like "What is the best … app?" every day and records where your name and your rivals' names appear in the answer.
MoreCompetitor tracking
Saves your rivals' title, short text, icon, screenshot and version changes every day and compares their keyword ranks with yours.
MoreYour first week
Day 1: audit the listing
Drop your link; the listing audit lists phrases with a rejection risk and empty fields, and the ASO score ranks the most important findings. Open your first draft in the copy workshop.
Day 2: reviews and ads
Review insights pull out the themes of the last 6 months. If you run Apple Ads, connect your account with your own API key; the first connection reads the last 90 days.
Day 7: spend against organic
The ads and search rank table shows the keywords where you already rank high organically. Preview a change and confirm it; every action goes into an undoable log.
Starter
Which plan fits?
Starter is $29 a month: all ASO findings, review insights, the Apple Ads pages, AI echo, the rival log and 10 AI insights a day. If you need several apps, team seats or more storefronts, Growth is $79 a month and can be tried free for 7 days.
Questions
Can I see my subscription revenue in Uptika?
If you use RevenueCat, yes: add your key under Integrations and pick the app's project. The revenue page shows daily revenue, MRR, active subscriptions, trials and refunds on Starter and up. Without RevenueCat, store data is still read.
Can Uptika raise my Apple Ads budget on its own?
No. Nothing that could raise spend happens automatically, and such a change asks for an extra confirmation. Automatic rules only cut spend; every change is logged with its before and after value.
Does the copy workshop change my store listing?
No. Drafts stay in Uptika; you move the finished text to App Store Connect or Play Console yourself.
Does the rejection-risk check predict the store's decision?
No, it is a pre-check: it looks for phrases that are common rejection reasons under store rules. Apple and Google make the final call.
Read more
App Store subscription offers: introductory, promotional, offer codes and win-back
The four App Store subscription offers side by side: who gets them, where they show, limits and setup steps, plus a decision tree for which one to use when.
Read the guideHow to create App Store offer codes
Create App Store offer codes step by step: one-time-use and custom codes, 1 million a quarter, 6-month expiry, eligibility, and how promo codes differ.
Read the guideHow apps make money: subscriptions, in-app purchases, ads and paid apps
The four ways apps earn on the App Store and Google Play, a decision tree to pick one, the store payment rules (3.1.1, 3.1.2, Play billing) and metrics.
Read the guideApple Ads cost: CPT bids, budgets and the CPI math
How Apple Ads pricing works: max CPT as a ceiling, relevance plus bid, daily budget × 30.4, and how to get from cost per tap to CPI and ROAS with your own data.
Read the guideMetadata Linter
Paste your store text: limits, repeats, singular/plural waste and policy risks, instantly, in your browser.
Open toolOne-Star Reasons
Sorts an app's recent 1-2★ reviews by reason: crashes, ads, price, login, speed, with the version gap.
Open toolHealth & fitness
Declarations and accuracy rules
MoreEducation
Kids category and audience
MoreFinance
Licensing, declarations, loans
More