What's in an Uptika report?
The Uptika report puts an app's Uptika score and storefront ASO score into one A4 PDF, with findings, a 30-row keyword table, 30-day charts, competitors and the method; the example below uses demo data.
What is the Uptika report?
You download the Uptika report from the Uptika report page in the dashboard with the Download PDF button. It is A4, its text is searchable and copyable, and links in the findings open the matching dashboard page.
The report can focus on one of two scores: the storefront ASO score (the nine-part score of one country storefront) or the Uptika score (the whole app). Scores are computed every day from the app's own numbers. More: Uptika report.
Every number and keyword on this page is demo data and does not belong to a real app.
The report, page by page
The sections of the full report, in order. Every value in the third column is a demo example.
| Section | What's in it | Demo example |
|---|---|---|
| Cover | The score the report focuses on, its grade and the reading date; an At a glance box with the Uptika score and each storefront's ASO score. A verification link if your public score page is on. | Demo: ASO score 72 (Good) · Uptika score 68 (Good) |
| 01 · Executive summary | Uptika's take: a headline, a short summary, the Why points and the To do items with their impact (high, medium, low). Below it the At a glance table. If no AI take was written that day, an automatic summary from the strongest and weakest parts. | Demo: "Visibility dropped on two keywords; update the subtitle first." · High impact |
| 02 · Components | Every part from 0 to 100, with its weight and a short note. A part without data is shown as "no data" and left out of the score; its weight is shared among the others. | Demo: Search visibility 64 · weight 20%; Listing conversion: no data |
| 03 · Findings and to-dos | All findings by priority, each with what to do and a link to the matching dashboard page. | Demo: 7 findings, 2 of them high priority |
| 04 · Keywords | Up to 30 of your tracked keywords by popularity: rank, 7-day change, popularity, difficulty and relevance. | Demo: rank 8 · ↑3 in 7 days · popularity 61 · difficulty 44 |
| 05 · Visibility and score trend | A 30-day search visibility chart and the trend of the Uptika score and the ASO score. The charts are the real series of daily readings. | Demo: visibility 41 → 47 over 30 days |
| 06 · Competitors | Your rivals measured the same way: store rating, rating count, last update, visibility, how many keywords they rank for and the Head to head score. A comparison with the category median when available. | Demo: 4 rivals, 18 shared keywords |
| Appendix · Method | The nine parts of the ASO score and the seven parts of the Uptika score with their weights; grade bands and measurement notes. | No demo: the same in every report |
| Score certificate | If the focus score is 80 or more, a one-page score certificate is added to the full report. | Demo: "Uptika 80+" |
The sections adapt to the data: with no tracked rivals, the Competitors section says so; with a single day of readings, the charts start drawing from the second day.
How do you read the grades?
The ASO score and the Uptika score use the same grade bands.
| Score | Grade |
|---|---|
| 80 and above | Very good |
| 65–79 | Good |
| 50–64 | Medium |
| 35–49 | Weak |
| Below 35 | Critical |
What goes into the Uptika score?
A 0–100 score for the whole app. If you have not connected your own accounts, parts such as growth, retention and revenue show "no data" and are left out.
| Part | Weight | What it measures |
|---|---|---|
| ASO | 35% | The average ASO score across all storefronts |
| Growth | 15% | Downloads in the last 14 days against the 14 days before |
| Revenue | 15% | This month's revenue pace and its direction against last month |
| Retention (uninstall rate) | 10% | Uninstalls against installs over 30 days on Google Play |
| Category rank | 10% | The best rank across the tracked category charts |
| User satisfaction | 10% | The average store rating |
| Organic share | 5% | The share of arrivals from non-ad sources |
The nine parts of the ASO score and their weights are on the Capabilities page.
Which report comes with which plan?
The summary report is on every plan; the full report from Starter.
| Free | Starter and Growth | Portfolio | |
|---|---|---|---|
| Cover and summary page | |||
| All sections: findings, keyword table, charts, competitors, method | |||
| No watermark | |||
| Your own logo, colour and name |
On the free plan you get the cover and one summary page: the score, the first two findings and how many more there are, with an "Uptika Free" watermark. A report under your own brand keeps a small "Measured by Uptika" line in the footer.
Why can you trust the commentary in the report?
- Uptika's take is written only from the numbers in this report; it adds no new figures.
- A part without data is never estimated; it shows as "no data" and stays out of the score.
- Console data (installs, revenue, conversion) appears only in your report, never on the public score page.
- Ranks are daily readings of store searches; popularity and difficulty run from 0 to 100. The full method: the methodology guide.
Get your own report.
Drop your link; after the first reading your summary report is ready on the free plan. The full report comes with Starter, $29 a month.