Eleven fields, every day
Title, short description or subtitle, developer, version, price, icon, screenshots, description, minimum OS, category and content rating.
Rival log
What did your rival change, and did it work?
The rival log compares each rival's listing with the day before, every day; competitor moves set the 7 days before and after each change side by side.
Uptika's rival log compares the store listings of the rivals you follow, and your own, with the day before, every day, and records each change across eleven fields, from title to price, with its date and a word-by-word diff.
Rival log
What do you get?
Word-by-word diff
Removed and added words are marked in text changes; icons and screenshots show before and after thumbnails.
Competitor moves
The 7 days before and after each change: the rival's top 10 keywords, the searches it rose and fell on, its chart position and daily growth, next to yours.
A clear verdict
If its top 10 keywords grew by 2+, it rose on a net 3+ searches, climbed 10+ chart places or its daily growth rose 20%+, the move "worked". When data is thin, it says so.
Filter and look back
The last 30, 90 or 365 days, filtered by store, field and whose change it was: everyone, rivals or us.
How does it work?
Follow your rivals
The listings of the rivals you follow and your own app are read every day. Competitor moves also suggest apps that keep showing up in your keywords.
Changes are logged
When a field differs from yesterday it enters the log with its date and its previous version.
You read the result
Seven days later, competitor moves put a number on the effect; a move that worked lands in the Do today list as a rival to review.
Starter
Which plan includes it?
The rival log and competitor moves come with Starter, from $29 a month, with 5 rivals per app.
Questions
Which plan includes the rival log?
Starter and up. The free plan follows 1 rival per app on your keywords but does not show listing changes.
How fast do I see a change?
Listings are read daily, so a change shows up in the log after the next day's reading.
Is the "worked" verdict certain?
No, it is a signal. Ads, featuring or the season also move numbers in the same window; Uptika applies open rules and notes that the change may not be the only cause.
Do my own changes show up?
Yes. The "Us" filter shows the changes to your own listing, so you can always find what you changed and when.
Other features
Competitor tracking
Know the day a rival changes its title.
See the featureHead to head
Find the search your rival is winning.
See the featureApp dossier
The file on any app, one search away.
See the featureApp competitor analysis: read rivals' keywords and listing changes
How to pick app store rivals, read their listings, infer their keywords, log their changes, and why rival names never belong in your metadata.
Read the guideHow to measure the impact of an ASO change
A before-and-after ASO method: change log, fixed reading window, visibility, controls for season, ads, algorithm shifts and rivals, and store experiments.
Read the guideChart Movers
Daily: a category's top 10 in a country, the climbers, new entrants and apps launched in the last 90 days.
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