There is no ASO day
The same person writes the code, the design, the support replies and the release. Searching ranks one by one on a phone, checking rival listings and keeping notes slips within weeks.
Indie developers
You ship alone. Keep your ASO on one screen.
For indie developers, Uptika is an ASO tool you set up with a store link that puts your App Store and Google Play ranks, your rivals' moves and the next fix on one screen every morning.
Indie developers
What is hard?
Not knowing which keyword to chase
The stores publish no search volume. The first keyword that comes to mind usually belongs to the big apps, and finding a reachable search by guesswork is slow.
Did the change work?
Without a record of what happened after you changed the title or keyword field, you cannot decide what to keep and what to drop in the next release.
What helps most
Daily ping
Gathers the ranks, charts, reviews and rival listings read overnight on one morning screen, so a few minutes a day tell you what changed.
MoreKeyword hunt
Brings keywords from store autocomplete and your rivals' top 10, measured for popularity and difficulty from 1 to 100; on every plan.
MoreKeyword field builder
Fills the App Store's 100-character field with words not already in your name or subtitle, by popularity and counting bytes; you only copy and paste.
MoreCopy workshop
Draft new metadata before you publish; character limits, keyword coverage and risky phrases show as you type, with a 0–100 draft score.
MoreASO score and AI insights
Scores your listing in each storefront from 0 to 100 and writes the biggest weakness as a finding with your own keyword and numbers; the score and first 2 findings are free.
MorePlaybook
Turns keywords near the top 10, unanswered bad reviews and empty fields into one job list every morning, each with its reason and expected effect.
MoreYour first week
Day 1: drop the link
Paste your App Store or Google Play link and pick your storefront. The first scan shows the keywords you rank for and the apps around you within minutes; choose the keywords to track from there.
Day 2: first moves
A rank move needs two readings: the next morning the daily ping shows the first comparison. Find reachable searches in keyword hunt and track a few.
Weekend: rewrite the metadata
Write a draft in the copy workshop, fill the 100 characters with the keyword field builder and move the text to the store yourself. Over the next days, follow those keywords in the daily ping.
Starter
Which plan fits?
Free is enough to start with 1 app, 1 storefront and 10 keywords. Once you have a second app or a second country, Starter is $29 a month: 2 apps, 3 storefronts per app, 100 keywords, 5 rivals, alert channels, full history and the playbook. Paid yearly, $290.
Questions
Is the free plan enough?
To launch one app in one country, yes: 1 app, 1 storefront, 10 keywords, 1 rival and the last 7 days of history. Alert channels, all findings, AI insights and full history come with Starter.
Do I need to connect App Store Connect or Play Console?
No. Ranks, rival listings, charts and reviews come from public store data. Connect them and your live keyword field and listing languages are read too; Uptika never writes to the store.
Do I need to add code or an SDK?
No. Paste the store link; your app is not touched.
Do I need a card to start?
No. The free plan is forever and needs no card. You only enter a card when you choose a paid plan, and you can cancel any time; when a paid plan ends you are back on Free.
Read more
ASO checklist: 30 checks before launch and every release
A 30-item ASO checklist for the App Store and Google Play: each check with its field, limit, where to verify it and the official rule behind it.
Read the guideApp launch checklist: from 6 weeks out to launch day
A dated app launch checklist for both stores: testing rules, featuring lead times, pre-orders, events, store assets and what to watch after launch.
Read the guideThe App Store keyword field: fill all 100 bytes without waste
How to fill the App Store Connect keyword field: Apple's rules, byte counting, a before/after example, dedupe against name and subtitle, and second locales.
Read the guideHow Uptika measures every number
How Uptika measures keyword popularity (autocomplete prefix walk), difficulty (top 10 rating counts and titles), visibility (popularity-weighted tap-share curve) and the 0–100 ASO and Uptika scores, with every weight and limit.
Read the guideListing X-Ray
Holds a store listing's searchable fields against the store's own suggestions and the category's top 10.
Open toolMetadata Linter
Paste your store text: limits, repeats, singular/plural waste and policy risks, instantly, in your browser.
Open toolProductivity
Category line and subscriptions
MorePhoto & video
One category or two
MoreLifestyle
The right neighbors, broad chart
More