Nine parts, open weights
Search visibility 20, keyword coverage 15, metadata 15, 7-day movement 10, competitive strength 10, conversion 10, ratings 10, freshness 5, localization 5.
ASO score and AI insights
One score, and exactly what to fix next.
Uptika scores your listing in every storefront from 0 to 100 and writes each weak spot as a finding with your keyword, your numbers and the next step.
The Uptika ASO score rates one app in one storefront from 0 to 100 as the weighted average of nine parts, from search visibility to localization, each scored from your own numbers.
ASO score and AI insights
What do you get?
Findings, not tips
Each finding names the keyword, its popularity and difficulty, your position or the characters left in a field, and links to the page that fixes it.
A listing audit
Character limits, popular keywords missing from indexed fields, words repeated across fields and rejection risk under store rules.
Uptika's take
A short AI read of the score: what moved, why, and the two or three things to do first. It only uses the numbers on screen.
No zero for missing data
A part without data is left out and the other weights are re-normalised, so a missing connection never drags the score down.
How does it work?
Uptika reads your storefronts
Ranks, popularity, difficulty, your listing text, ratings and, when connected, Google Play conversion.
Each part is scored
Every part gets 0–100 from your own numbers; the score is their weighted average.
You fix the top finding
Findings are sorted by severity, each with the page where you act on it.
Starter
Which plan includes it?
The score and the first 2 findings are free. All findings and AI insights come with Starter, from $29 a month.
Questions
What does the free plan show?
The ASO score and the first 2 findings. All findings and AI insights open on paid plans.
How many AI insights do I get?
Starter 10 a day, Growth 50, Portfolio 300. The free plan has none.
How often does the score update?
Every day, after the morning reading. The 7-day movement part looks at how your ranks changed over the last week.
Is the formula public?
Yes. The methodology guide lists every part, weight and threshold.
Other features
Listing audit
Find the gaps and rejection risks before you publish.
See the featureUptika report
Show your score, send your report.
See the featureCopy workshop
Score your store copy before it goes live.
See the featureHow Uptika measures every number
How Uptika measures keyword popularity (autocomplete prefix walk), difficulty (top 10 rating counts and titles), visibility (popularity-weighted tap-share curve) and the 0–100 ASO and Uptika scores, with every weight and limit.
Read the guideWhat is ASO? App Store Optimization in 2026
ASO explained with official sources: which fields the App Store and Google Play index, what ranks apps, how long ASO takes and a 10-step checklist.
Read the guideListing X-Ray
Holds a store listing's searchable fields against the store's own suggestions and the category's top 10.
Open toolMetadata Linter
Paste your store text: limits, repeats, singular/plural waste and policy risks, instantly, in your browser.
Open tool