Keywords
Where you rank for each search, and which keyword to go after next.
ASO score: nine parts, one 0–100
See where you stand. Know the next move.
Uptika reads your keyword ranks, rival moves and chart positions on the App Store and Google Play from the stores themselves, every day, and tells you the next fix in one ping each morning.
No card needed. We measure your public store page, no store account to connect.
What is Uptika?
Uptika is an ASO and store-intelligence tool for the App Store and Google Play: it reads your app's position for every tracked keyword from real search results every day, logs your rivals' listing changes and turns the findings into a short list of next steps.
2 storesApp Store and Google Play, one dashboard
Top 200Depth read for every App Store keyword
Top 30Search results for every Google Play keyword
Every dayRanks, charts, rival pages. No guessing.
Product
Six groups, twenty-one features, one panel.
From keywords to rivals, from the product page to ads: each group has its page, each feature its own detail.
Product page
Write copy within the limits, see how it looks in search, audit it.
Rivals
What your rivals changed, and who leads on the keywords you share.
Visibility
How visible you are in search, in the charts and in AI answers.
Score and report
The nine-part ASO score and an Uptika report you can take anywhere.
Growth
A ping every morning, a to-do list, ads and connections.
01 ASO score and listing audit
See the feature
Findings, not just a score.
Uptika gives every storefront a 0–100 ASO score and a listing audit. Next to every weak part: a finding written with your own numbers, and the next step.
- Scored part by part: search visibility, keyword coverage, copy efficiency, competitive strength, listing conversion, ratings and reviews.
- Listing audit: character limits, popular keywords missing from your copy, and rejection risk under store rules.
- No generic advice. Every item is your keyword, your rival, your rate.
SAMPLE FINDING · GOOGLE PLAY US“dating” is out of reach for nowPopularity 74, difficulty 82, outside the top 30. Go for “serious relationship” first: mid popularity, low difficulty.
02 Keyword radar
Your keywords, read fresh every morning.
Uptika reads the real search result for every keyword you track, daily: top 200 on the App Store, top 30 on Google Play. A day we could not read stays empty. We never fill it with a guess.
- Popularity and difficulty 1–100: how often it is searched, how hard the top 10 is.
- The gap above you: for each keyword, the apps ranked higher and how far ahead they are in ratings.
- Keyword hunt and opportunities: searches your rivals win that you do not track yet.
03 Competitors and the rival log
Know the day a rival changes its title.
Uptika logs rival title, short description, icon, screenshot, version and price changes day by day. What changed and what happened to their ranks next, side by side.
- Head to head: the keywords you both rank for, and who leads on each.
- Daily install delta on Google Play, daily new ratings on the App Store.
- An alert the moment they pass you.
How it works
How does Uptika work?
You drop one store link: Uptika runs a first scan, then sends you a ping every morning. No setup, no code, no SDK.
-
Drop the link
An App Store or Google Play link. Uptika finds your app, its category and the countries you are live in.
apps.apple.com/us/app/… -
First scan
The keywords you show up for, the apps ranked around you and the charts you are on, mapped in minutes.
US · GB · DE · BR · TR … -
A ping every morning
Ranks, charts, rival pages and reviews are read again every day; whatever changed reaches you in the morning, with the fix.
rank ↑3 · chart #65 · 2 rivals changed
Solutions
For whom, with which priority?
The same readings for different needs: from the indie developer to the agency.
Indie developersOne person, two storesGame studiosCharts, screenshots, reviewsSubscription appsListing, reviews and ads togetherAgenciesMany clients, reports in your nameGrowth and marketing teamsAds and organic in one tableGoing globalEach country's own keywords
Categories
Knowing your category's rules.
Subcategories for games, declarations for health, extra rules for finance: each category page comes with official sources.
GamesHealth & fitnessEducationFinanceSocial & datingProductivityPhoto & videoTravelShoppingLifestyleMusicNewsFood & drink
All categories Free tools
Measure without signing in.
The measuring engine the panel uses every day, in five free tools. No account, no guessing.
Listing X-Ray
Holds a store listing's searchable fields against the store's own suggestions and the category's top 10.
Open toolKeyword Atlas
Measures one search term in up to 10 countries on both stores: popularity, difficulty and each market's top 3 apps in one table.
Open toolMetadata Linter
Paste your store text: limits, repeats, singular/plural waste and policy risks, instantly, in your browser.
Open toolOne-Star Reasons
Sorts an app's recent 1-2★ reviews by reason: crashes, ads, price, login, speed, with the version gap.
Open toolChart Movers
Daily: a category's top 10 in a country, the climbers, new entrants and apps launched in the last 90 days.
Open tool
Uptika report
Show your score, send your report.
The Uptika score and each storefront's ASO score in one PDF: executive summary, findings, keyword table, charts, rivals and method. A share card, a public page and an embeddable badge are ready too.
- A4 PDF with searchable text
- A public page only if you turn it on
- White-label report on the Portfolio plan
Methodology
What does Uptika measure, and how often?
Uptika reads the stores' public search results, charts and app pages on a fixed schedule; a reading that fails stays empty instead of being filled with a guess.
| Measurement | Source | Depth | How often |
|---|---|---|---|
| Keyword rank · App Store | iTunes Search API, search order | First 200 results | Daily |
| Keyword rank · Google Play | Public Google Play search page | First page, about 30 | Daily |
| Popularity 1–100 | The store's own autocomplete | App Store 10, Play 5 suggestions | Every 7 days |
| Difficulty 1–100 | Rating counts and titles of the top 10 | Top 10 | Daily |
| Category charts | App Store RSS, Google Play top charts | App Store 100, Play 200 | Every 3 hours |
| Rival listings | App Store and Google Play app pages | Title, text, icon, screenshots, version, price | Daily |
| Reviews | App Store review RSS, Google Play reviews | Newest first | Every 6 hours |
How is the ASO score calculated?
From nine parts: search visibility 20%, keyword coverage 15%, metadata efficiency 15%, 7-day movement 10%, competitive strength 10%, listing conversion 10%, ratings and reviews 10%, freshness 5%, localization 5%. A part without data is left out; it never counts as zero.
Integrations
Your data, your channels.
Connect your store accounts, send alerts where your team already works, take the numbers into your assistant with the API and MCP.
App Store ConnectGoogle Play ConsoleApple AdsRevenueCatSlackDiscordTelegramWebhookWeb PushREST APIMCP
EXAMPLE · Claude + Uptika MCP
› Which rival changed its title this week, and what happened next?
uptika · keywords { app: "my-app", country: "us" }
uptika · alerts { days: 7 }
● One rival added “meet people” to its title on Tuesday.
Within three days it climbed from 14 to 6 on that search.
Why Uptika
How is Uptika different?
Uptika does not stop at the numbers: it tells you what to do next, with your own keywords and figures.
| By hand | Typical ASO tool | Uptika | |
|---|---|---|---|
| Output | A spreadsheet you keep | Charts and tables | Charts, tables and a “do this today” list |
| Rank checks | One search at a time on your phone, personalised | Automatic | Daily: top 200 on the App Store, top 30 on Google Play |
| Advice | Your own guess | Generic tips | Your keyword, your numbers, a concrete finding |
| Ads | In another dashboard | In a separate tool | Ad spend and organic rank in one table, keyword by keyword |
| Missing data | A skipped day is lost | Often filled with estimates | Unread days stay empty, estimates are labeled |
Pricing
How much does Uptika cost?
Uptika has a free-forever plan for 1 app, 1 storefront and 10 keywords. Paid plans start at $29 a month, and you can try Growth free for 7 days, no card needed.
Free$0The basics for one app, for as long as you like.
Starter$29/moTwo apps, alerts and exports.
Growth$79/moA few apps, a team, the API and MCP.
Portfolio$249/moMany apps, unlimited storefronts, priority support.
Guides
How does app store search work?
Plain guides to ASO, written from how Uptika actually measures the stores: formulas, limits and checklists included.
What is ASO? App Store Optimization in 2026
ASO explained with official sources: which fields the App Store and Google Play index, what ranks apps, how long ASO takes and a 10-step checklist.
Read the guide · 9 min readApp keyword research: a step-by-step method with free data
A repeatable ASO keyword research method using free store data: find searches, score relevance, popularity and difficulty, then place them in the right fields.
Read the guide · 8 min readHow Uptika measures every number
How Uptika measures keyword popularity (autocomplete prefix walk), difficulty (top 10 rating counts and titles), visibility (popularity-weighted tap-share curve) and the 0–100 ASO and Uptika scores, with every weight and limit.
Read the guide · 10 min readHow App Store and Google Play search ranking works
What Apple and Google officially say ranks apps in search, what is only field observation, and a decision tree for diagnosing a sudden rank drop.
Read the guide · 6 min readTrust
Honest with data, strict with keys.
What we read, what we store and what we never show, in plain words.
No guessing
A day that cannot be read stays empty; every estimate is labelled.
Encrypted keys
Store and channel keys are stored encrypted with AES-256-GCM.
No card data with us
Payments go through iyzico; your card details never reach Uptika.
Your data is yours
Download everything we store about you as JSON, delete your account from the panel.
Is the free plan really free?
Yes, forever: $0 for 1 app, 1 storefront, 10 keywords and 1 competitor, with the ASO score, the first 2 findings and the last 7 days of history. All findings, AI insights, alerts, exports, full history and the Playbook pages open on paid plans.
How much do the paid plans cost?
Starter is $29 a month, Growth $79, Portfolio $249. Pay yearly and get 2 months free: $290, $790 and $2,490 a year.
How does the Growth trial work?
One click in the dashboard opens all of Growth for 7 days. No card, once per workspace. It never turns into a paid plan on its own: when it ends, you are back on the free plan.
Is my data deleted when a plan ends?
No. You move to the free plan, and whatever is over its limits is frozen: its history stays visible, but no new readings are taken. You choose which app stays active, and everything resumes when you upgrade.
Can I cancel anytime?
Yes, anytime from the billing page (Settings → Plan and billing). You keep access until the end of the period you paid for and are not charged again. Uptika is a digital service that starts immediately, so there is no right of withdrawal and no partial refund. Details in the cancellation and refund terms (Turkish).
Which currency do I pay in?
Turkish lira with a billing address in Turkey, US dollars everywhere else; taxes included. You pay by card through iyzico, your card details never reach Uptika, and a receipt is ready in the dashboard after every payment.
Is there an API or an MCP server?
Yes, on Growth and Portfolio. Every number in the dashboard is in the REST API, and the MCP server lets Claude and other MCP clients read your ranks, rivals and ad data. The only write access is adding keywords.
Where does the data come from?
The stores' public search results, charts and app pages. Connect App Store Connect, Google Play Console or Apple Ads and your own installs, revenue and ad numbers come in too. Any estimate is labeled as one.
Which stores and countries?
The App Store and Google Play. Pick any of the country storefronts the store is open in; every storefront gets its own ranks, charts and score. How many storefronts you track per app depends on your plan.
How often is it measured?
Keyword ranks and rival pages every day, category charts every 3 hours, reviews every 6 hours. Keyword popularity is re-read every 7 days.
How long does setup take?
A few minutes: paste your link. No code, no SDK. The first daily reading is ready the next morning.
Is the Apple Ads connection safe?
It uses Apple's official API with a key you create, and the key is stored encrypted. Nothing that raises spend ever happens on its own; every change needs your approval and is logged.
Can my team use it?
Yes. Invite teammates; the number of seats depends on the plan. Route alerts to Slack, Discord, Telegram or a webhook.